All Stories

  1. Drivers of user engagement with FinTech: a cross-country analysis in digitally mature markets

    Article • International Journal of Bank Marketing, August 2026, Emerald

    Dr Paulo Duarte

  2. From Numbers to Choice: How Numerical Sustainability Claims Shape Visual Attention and Purchase Decisions in Fashion

    Article • Psychology and Marketing, August 2026, Wiley

    Dr Paulo Duarte

  3. Unpacking Sustainable Consumption

    Article • July 2026, IGI Global

    Dr Paulo Duarte

  4. The Smart City illusion: Why cooperation is the missing ingredient in rural development

    Article • Cities, May 2026, Elsevier

    Dr Paulo Duarte

  5. Pathways to a Successful PhD Journey: A Dual Perspective from Student and Supervisory Team

    Article • January 2026, Springer Science + Business Media

    Dr Paulo Duarte

  6. Smart Enough to Matter: Rebranding the Rural with Innovation-Driven Growth

    Article • January 2026, Springer Science + Business Media

    Dr Paulo Duarte

  7. Beyond incentives: rethinking internal marketing drivers of commitment in the AI-transformed banking sector

    Article • International Journal of Bank Marketing, October 2025, Emerald

    Dr Paulo Duarte

  8. Cultural Contrasts in Vegan Food Choice: A Multi-Methods Comparative Analysis of Consumption Values in Portugal and India

    Article • International Journal of Gastronomy and Food Science, September 2025, Elsevier

    Dr Paulo Duarte

  9. A Company-Based View on Sustainable Packaging Orientation

    Article • Sustainability, July 2025, MDPI AG

    Dr Paulo Duarte

  10. All bark and no bite: drivers of virtual clothes purchase in the metaverse

    Article • Journal of Fashion Marketing and Management An International Journal, July 2025, Emerald

    Dr Paulo Duarte

  11. Customers’ Intentions to Use Restaurants with Robot Waiters: An Extension of the Technology Acceptance Model

    Article • Journal of the Knowledge Economy, July 2025, Springer Science + Business Media

    Dr Paulo Duarte

  12. Exploring Visual Engagement in UNESCO Creative Cities: An Eye-Tracking Analysis of Social Media Images

    Article • Tourism & Management Studies, July 2025, School of Management, Hospitality and Tourism, University of the Algarve

    Dr Paulo Duarte

  13. Open Innovation in the Tourism Industry: A Systematic Review

    Article • Tourism and Hospitality, June 2025, MDPI AG

    Dr Paulo Duarte

  14. See, like, and book: Eye-tracking the power of visual attention in destination marketing

    Article • Journal of Marketing Communications, May 2025, Taylor & Francis

    Dr Paulo Duarte

  15. Counterfeit Opportunities in Luxury Fashion

    Article • May 2025, Taylor & Francis

    Dr Paulo Duarte

  16. Is masculinity ruining the male skincare market? Comprehensive insights on consumer behavior in cosmetics

    Article • Journal of Consumer Marketing, January 2025, Emerald

    Dr Paulo Duarte

  17. Azole Antifungal Consumption in Community Pharmacy Sales in Mainland Portugal: Trend Analysis from 2014 to 2023

    Article • Antibiotics, January 2025, MDPI AG

    Dr Paulo Duarte

  18. Understanding Tourist Content Preferences: An Eye-Tracking Analysis of DMO Social Media Images

    Article • January 2025, Springer Science + Business Media

    Dr Paulo Duarte

  19. To Use or not to Use? Instagram Usage to Promote Destinations

    Article • January 2025, Springer Science + Business Media

    Dr Paulo Duarte

  20. DE SMART CITIES A TERRITÓRIO INTELIGENTE: A COOPERAÇÃO COMO ESTRATÉGIA DE PLACE BRANDING

    Article • JANUS NET e-journal of International Relation, January 2025, Universidade Autonoma de Lisboa, EdiUal

    Dr Paulo Duarte

  21. Modelling the barriers that are preventing e-commerce to thrive - a case study from Portugal

    Article • International Journal of Business Excellence, January 2025, Inderscience Publishers

    Dr Paulo Duarte

  22. Beyond the myth: understanding women's impulsive retail footwear shopping

    Article • Retail and Distribution Management, October 2024, Emerald

    Dr Paulo Duarte

  23. Circular Economy and Sustainability in Luxury Fashion Consumer Behavior

    Article • International Journal of Consumer Studies, September 2024, Wiley

    Dr Paulo Duarte, Antonio Carrizo Moreira

  24. Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers

    Article • International Review on Public and Nonprofit Marketing, May 2024, Springer Science + Business Media

    Dr Paulo Duarte

  25. Does it bug you eating bugs? The emotions of anthropoentomophagy

    Article • British Food Journal, February 2024, Emerald

    Dr Paulo Duarte

  26. Experiencing a City Through Instagram: What Do Tourists Engage with?

    Article • January 2024, Springer Science + Business Media

    Dr Paulo Duarte

  27. The Values Perceived by Fashion Consumers in Luxury Brands

    Article • September 2023, Springer Science + Business Media

    Dr Paulo Duarte

  28. The role of environmental concern and technology show-off on electric vehicles adoption: the case of Macau

    Article • International Journal of Emerging Markets, May 2023, Emerald

    Dr Paulo Duarte

  29. Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?

    Article • Social Marketing Quarterly, April 2023, SAGE Publications

    Dr Paulo Duarte

  30. Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty, and interpersonal interaction on tourists’ satisfaction and memories

    Article • Journal Of Vacation Marketing, March 2023, SAGE Publications

    Dr Paulo Duarte

  31. Consumer vulnerability and well-being across contexts: Implications for international businesses

    Article • Heliyon, March 2023, Elsevier

    Dr Paulo Duarte

  32. Cross-Border Innovation: Assessing Concepts, Contexts, and Content

    Article • Sustainability, November 2022, MDPI AG

    Dr Paulo Duarte

  33. Design Methods and Strategies: Sensorial Toolkit for the Visually Impaired Consumers Evaluation

    Article • October 2022, Springer Science + Business Media

    Dr Paulo Duarte

  34. Understanding the implementation of retail self-service check-out technologies using necessary condition analysis

    Article • Retail and Distribution Management, September 2022, Emerald

    Dr Paulo Duarte

  35. Flow experience and emotions in tourism

    Article • July 2022, Edward Elgar Publishing

    Dr Paulo Duarte

  36. Is it possible to feel safe in hotels during the COVID-19? Key factors in hotel guests’ risk and safety perception

    Article • Anatolia, July 2022, Taylor & Francis

    Dr Paulo Duarte

  37. A Viewpoint on Inclusive Design towards Portuguese Fashion Designers and Brands

    Article • Advances in Science and Technology, July 2022, Trans Tech Publications

    Dr Paulo Duarte

  38. Designing Textile Surfaces through Additive Manufacturing for Unsighted Individuals

    Article • Advances in Science and Technology, July 2022, Trans Tech Publications

    Dr Paulo Duarte

  39. The hunt for treasures, bargains and individuality in pre-loved luxury

    Article • Retail and Distribution Management, May 2022, Emerald

    Dr Paulo Duarte

  40. The Role of Online Experience in the Relationship Between Service Convenience and Future Purchase Intentions

    Article • Journal of Internet Commerce, March 2022, Taylor & Francis

    Dr Paulo Duarte

  41. Consumer Vulnerability During COVID-19: The Impact of Fear and Age on Consumer Behavior and Business Strategy

    Article • March 2022, Emerald

    Dr Paulo Duarte

  42. Factors Affecting Portuguese and Spanish Hotel Guests’ Safety Perception Under COVID-19: Insights for the Development of Personalized Hotel Offers

    Article • January 2022, Springer Science + Business Media

    Dr Paulo Duarte

  43. Are Social Media Users “Online” with Public Libraries?

    Article • January 2022, Springer Science + Business Media

    Dr Paulo Duarte

  44. Social Media Marketing of Football Clubs: A Study with Portuguese Football Clubs—SL Benfica, FC Porto, and Sporting CP

    Article • January 2022, Springer Science + Business Media

    Dr Paulo Duarte

  45. Social Media Usage Patterns and Motivations in Tourism Companies: An Outlook

    Article • January 2022, Springer Science + Business Media

    Dr Paulo Duarte

  46. Craft beer – a systematic literature review and research agenda

    Article • International Journal of Wine Business Research, November 2021, Emerald

    Dr Paulo Duarte

  47. Are business students more financially literate? Evidence of differences in financial literacy amongst Portuguese college students

    Article • International Journal of Advertising and Marketing to Children, October 2021, Emerald

    Dr Paulo Duarte

  48. Healthy eating as a trend: consumers’ perceptions towards products with nutrition and health claims

    Article • Review of Business Management, September 2021, FECAP Fundacao Escola de Comercio Alvares

    Dr Paulo Duarte

  49. What Factors Determine the Purchase Intention of H. alal ¯ Products by Porto-Muslim Consumers?

    Article • Journal of Islamic Business and Management (JIBM), June 2021, Riphah International University

    Dr Paulo Duarte

  50. Tourist’s rational and emotional engagement across events: a multi-event integration view

    Article • International Journal of Contemporary Hospitality Management, June 2021, Emerald

    Dr Paulo Duarte

  51. A review and extension of the flow experience concept. Insights and directions for Tourism research

    Article • Tourism Management Perspectives, April 2021, Elsevier

    Dr Paulo Duarte

  52. A systematic literature review on sustainability in the wine tourism industry: insights and perspectives

    Article • International Journal of Wine Business Research, March 2021, Emerald

    Dr Paulo Duarte

  53. Environmental Concerns – Uniting Generations for a Global Cause in Turbulent Times

    Article • March 2021, Emerald

    Dr Paulo Duarte

  54. The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience

    Article • Retail and Distribution Management, February 2021, Emerald

    Dr Paulo Duarte

  55. How permeable to cause-related marketing are millennials?

    Article • International Review on Public and Nonprofit Marketing, February 2021, Springer Science + Business Media

    Dr Paulo Duarte

  56. AN ANALYSIS OF DETERMINANTS OF THE ADOPTION OF MOBILE HEALTH (MHEALTH)

    Article • RAE Revista de Administracao de Empresas, January 2021, FapUNIFESP (SciELO)

    Dr Paulo Duarte

  57. ANÁLISE DOS FATORES QUE CONDICIONAM A ADOÇÃO DE MOBILE HEALTH (MHEALTH)

    Article • RAE Revista de Administracao de Empresas, January 2021, FapUNIFESP (SciELO)

    Dr Paulo Duarte

  58. The Importance of Social Marketing in Skin Cancer Prevention: The Case of Portugal

    Article • January 2021, Springer Science + Business Media

    Dr Paulo Duarte

  59. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal

    Article • January 2021, IGI Global

    Dr Paulo Duarte

  60. Cause-Related Marketing: Do Managers Understand and Use This Tool?

    Article • Management & Marketing, December 2020, De Gruyter

    Dr Paulo Duarte

  61. Fashion for Visually Impaired Consumers: A Case Study Towards Inclusive Products

    Article • September 2020, Springer Science + Business Media

    Dr Paulo Duarte

  62. Supporting sustainability by promoting online purchase through enhancement of online convenience

    Article • Environment Development and Sustainability, August 2020, Springer Science + Business Media

    Dr Paulo Duarte

  63. Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers

    Article • Journal of Retailing and Consumer Services, July 2020, Elsevier

    Dr Paulo Duarte

  64. Textiles, Identity and Innovation: In Touch

    Article • May 2020, Taylor & Francis

    Dr Paulo Duarte

  65. Differences on how B2B and B2C companies evaluate the ROI of social media marketing programmes

    Article • Journal of Business and Industrial Marketing, May 2020, Emerald

    Dr Paulo Duarte

  66. Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club

    Article • International Journal of Sports Marketing and Sponsorship, April 2020, Emerald

    Dr Paulo Duarte

  67. Multichannel versus omnichannel: a price-segmented comparison from the fashion industry

    Article • Retail and Distribution Management, March 2020, Emerald

    Dr Paulo Duarte

  68. Evaluation of Risks and Benefits of Physical Activity of Hypertensives and Normotensives: Fighting a Societal Burden

    Article • Montenegrin Journal of Sports Science and Medicine, March 2020, Montenegrin Sports Academy

    Dr Paulo Duarte

  69. How to increase engagement on social media using the honeycomb model

    Article • Revista de Gestão, January 2020, Emerald

    Dr Paulo Duarte

  70. Digital marketing: a quantitative approach on the scientific production

    Article • International Journal of Electronic Marketing and Retailing, January 2020, Inderscience Publishers

    Dr Paulo Duarte

  71. Physical activity and supervised exercise among hypertensives and normotensives: status and barriers

    Article • Sport Sciences for Health, December 2019, Springer Science + Business Media

    Dr Paulo Duarte

  72. Physical Activity Patterns and Perceptions among Type 2 Diabetic and Non-diabetic Portuguese

    Article • Annals of Applied Sport Science, December 2019, CMV Verlag

    Dr Paulo Duarte

  73. Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust

    Article • International Review on Public and Nonprofit Marketing, November 2019, Springer Science + Business Media

    Dr Paulo Duarte

  74. Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?

    Article • Journal of Food Products Marketing, September 2019, Taylor & Francis

    Dr Paulo Duarte

  75. A mixed methods UTAUT2-based approach to assess mobile health adoption

    Article • Journal of Business Research, September 2019, Elsevier

    Dr Paulo Duarte

  76. Supervised Exercise Patterns among Diabetic and Non-diabetic Portuguese Adults

    Article • Annals of Applied Sport Science, September 2019, CMV Verlag

    Dr Paulo Duarte

  77. Physical activity level as a booster of entrepreneurial intention: a social innovation approach

    Article • International Review on Public and Nonprofit Marketing, August 2019, Springer Science + Business Media

    Full Professor Carla Susana Marques, Dr Paulo Duarte

  78. Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market

    Article • International Journal of Business Excellence, January 2019, Inderscience Publishers

    Dr Paulo Duarte

  79. The role of consumer-cause identification and attitude in the intention to purchase cause-related products

    Article • International Marketing Review, November 2018, Emerald

    Dr Paulo Duarte

  80. Methods for modelling reflective-formative second order constructs in PLS

    Article • Journal of Hospitality and Tourism Technology, October 2018, Emerald

    Dr Paulo Duarte

  81. How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM

    Article • Journal of Retailing and Consumer Services, September 2018, Elsevier

    Dr Paulo Duarte

  82. Insights on Consumer Online Purchase Decisions of Women’s Footwear

    Article • Studia Universitatis Babe-Bolyai Oeconomica, August 2018, De Gruyter

    Dr Paulo Duarte

  83. The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination

    Article • Journal of Destination Marketing & Management, June 2018, Elsevier

    Dr Paulo Duarte

  84. MEASUREMENT OF THE IMPACT OF MUSIC FESTIVALS ON DESTINATION IMAGE: THE CASE OF A WOMAD FESTIVAL

    Article • Event Management, January 2018, Cognizant Communication Corporation

    José Antonio Folgado-Fernández, Dr Paulo Duarte

  85. Segmentation of Portuguese customers’ expectations from fitness programs

    Article • JOURNAL OF INTERNATIONAL STUDIES, October 2017, Centre of Sociological Research, NGO

    Dr Paulo Duarte

  86. Online consumer behaviour of mass-customised apparel products

    Article • Journal of Fashion Marketing and Management An International Journal, May 2017, Emerald

    Dr Paulo Duarte, Miss Liliana Simões Ribeiro

  87. The value of textual haptic information in online clothing shopping

    Article • Journal of Fashion Marketing and Management An International Journal, March 2017, Emerald

    Dr Paulo Duarte

  88. Social media use for travel purposes: a cross cultural comparison between Portugal and the UK

    Article • Information Technology & Tourism, February 2017, Springer Science + Business Media

    Dr Paulo Duarte

  89. Destination image and loyalty development: the impact of tourists’ food experiences at gastronomic events

    Article • Scandinavian Journal of Hospitality and Tourism, August 2016, Taylor & Francis

    Dr Paulo Duarte

  90. Travelers’ use of social media: A clustering approach

    Article • Annals of Tourism Research, July 2016, Elsevier

    Dr Paulo Duarte

  91. Travellers’ intention to purchase travel online: integrating trust and risk to the theory of planned behaviour

    Article • Anatolia, June 2016, Taylor & Francis

    Dr Paulo Duarte

  92. Research Themes for Tourism

    Article • Annals of Tourism Research, March 2016, Elsevier

    Dr Paulo Duarte

  93. The use of a group blog to actively support learning activities

    Article • Active Learning in Higher Education, March 2015, SAGE Publications

    Dr Paulo Duarte

  94. An integrative model of consumers' intentions to purchase travel online

    Article • Tourism Management, February 2015, Elsevier

    Dr Paulo Duarte

  95. Measure of Consumer Trust

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  96. Perceived Risk Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  97. Consumer Self-Efficacy Measure

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  98. Financial Advantages Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  99. Students’ Perceptions of Blogging Questionnaire

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  100. Communicability Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  101. Intentions to Purchase Travel Online Measure

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  102. Complexity Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  103. Time Saving Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  104. Convenience Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  105. Attitude Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  106. Controllability Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  107. Enjoyment Scale

    Article • January 2015, American Psychological Association (APA)

    Dr Paulo Duarte

  108. Travel Social Media Involvement: A Proposed Measure

    Article • December 2014, Springer Science + Business Media

    Dr Paulo Duarte

  109. Women's experiences, preferences and perceptions regarding vaginal products: Results from a cross-sectional web-based survey in Portugal

    Article • The European Journal of Contraception & Reproductive Health Care, December 2014, Taylor & Francis

    Dr Paulo Duarte

  110. Suggestions for international research using electronic surveys

    Article • The Marketing Review, October 2014, Westburn Publishers

    Dr Paulo Duarte

  111. What do Portuguese Women Prefer Regarding Vaginal Products? Results from a Cross-Sectional Web-Based Survey

    Article • Pharmaceutics, October 2014, MDPI AG

    Dr Paulo Duarte

  112. “El perfil del turista de eventos culturales: Un análisis exploratorio”

    Article • International Journal of World of Tourism, January 2014, Secretariado de Publicaciones Universidad de Sevilla

    Dr Paulo Duarte

  113. Online travel purchasing: A literature review

    Article • Journal of Travel & Tourism Marketing, November 2013, Taylor & Francis

    Dr Paulo Duarte

  114. Drivers of snack foods impulse buying behaviour among young consumers

    Article • British Food Journal, September 2013, Emerald

    Professor Mario Lino Barata Raposo, Dr Paulo Duarte

  115. The Association of Equity, Accessibility, and Price With Primary Healthcare User's Satisfaction

    Article • Western Journal of Nursing Research, August 2013, SAGE Publications

    Dr Paulo Duarte

  116. Tourist experience: contemporary perspectives

    Article • Journal of Heritage Tourism, May 2012, Taylor & Francis

    Dr Paulo Duarte

  117. Using a Satisfaction Index to Compare Students’ Satisfaction During and After Higher Education Service Consumption

    Article • Tertiary Education and Management, March 2012, Taylor & Francis

    Dr Paulo Duarte

  118. The role of marketing in the promotion of breastfeeding

    Article • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, May 2010, Nature

    Professor Dr. Ricardo Gouveia Rodrigues, Dr Paulo Duarte

  119. Perception Of The Importance Of Physical Activity Benefits In The Quality Of Life

    Article • Medicine & Science in Sports & Exercise, May 2010, Wolters Kluwer Health

    Dr Paulo Duarte

  120. Evaluation Of Physical Activity And Perceptions About Exercise Of Women With Osteoporosis

    Article • Medicine & Science in Sports & Exercise, May 2010, Wolters Kluwer Health

    Dr Paulo Duarte

  121. Preference And Motivation For Physical Activities: Assessing Bmi And Mets Differences

    Article • Medicine & Science in Sports & Exercise, May 2010, Wolters Kluwer Health

    Dr Paulo Duarte

  122. Understanding university image: a structural equation model approach

    Article • International Review on Public and Nonprofit Marketing, December 2009, Springer Science + Business Media

    Dr Paulo Duarte

  123. A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market

    Article • November 2009, Springer Science + Business Media

    Dr Paulo Duarte

  124. Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index

    Article • Service Business, December 2008, Springer Science + Business Media

    Dr Paulo Duarte

  125. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal

    Article • IGI Global

    Dr Paulo Duarte