All Stories

  1. Is masculinity ruining the male skincare market? Comprehensive insights on consumer behavior in cosmetics
  2. Azole Antifungal Consumption in Community Pharmacy Sales in Mainland Portugal: Trend Analysis from 2014 to 2023
  3. Beyond the myth: understanding women's impulsive retail footwear shopping
  4. Circular Economy and Sustainability in Luxury Fashion Consumer Behavior: A Review and Research Agenda
  5. Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers
  6. Does it bug you eating bugs? The emotions of anthropoentomophagy
  7. Experiencing a City Through Instagram: What Do Tourists Engage with?
  8. The Values Perceived by Fashion Consumers in Luxury Brands
  9. The role of environmental concern and technology show-off on electric vehicles adoption: the case of Macau
  10. Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?
  11. Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty, and interpersonal interaction on tourists’ satisfaction and memories
  12. Consumer vulnerability and well-being across contexts: Implications for international businesses
  13. Cross-Border Innovation: Assessing Concepts, Contexts, and Content
  14. Design Methods and Strategies: Sensorial Toolkit for the Visually Impaired Consumers Evaluation
  15. Understanding the implementation of retail self-service check-out technologies using necessary condition analysis
  16. Flow experience and emotions in tourism
  17. Is it possible to feel safe in hotels during the COVID-19? Key factors in hotel guests’ risk and safety perception
  18. A Viewpoint on Inclusive Design towards Portuguese Fashion Designers and Brands
  19. Designing Textile Surfaces through Additive Manufacturing for Unsighted Individuals
  20. The hunt for treasures, bargains and individuality in pre-loved luxury
  21. The Role of Online Experience in the Relationship Between Service Convenience and Future Purchase Intentions
  22. Consumer Vulnerability During COVID-19: The Impact of Fear and Age on Consumer Behavior and Business Strategy
  23. Factors Affecting Portuguese and Spanish Hotel Guests’ Safety Perception Under COVID-19: Insights for the Development of Personalized Hotel Offers
  24. Are Social Media Users “Online” with Public Libraries?
  25. Social Media Marketing of Football Clubs: A Study with Portuguese Football Clubs—SL Benfica, FC Porto, and Sporting CP
  26. Social Media Usage Patterns and Motivations in Tourism Companies: An Outlook
  27. Craft beer – a systematic literature review and research agenda
  28. Are business students more financially literate? Evidence of differences in financial literacy amongst Portuguese college students
  29. Healthy eating as a trend: consumers’ perceptions towards products with nutrition and health claims
  30. What Factors Determine the Purchase Intention of H. alal ¯ Products by Porto-Muslim Consumers?
  31. Tourist’s rational and emotional engagement across events: a multi-event integration view
  32. A review and extension of the flow experience concept. Insights and directions for Tourism research
  33. Environmental Concerns – Uniting Generations for a Global Cause in Turbulent Times
  34. The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience
  35. How permeable to cause-related marketing are millennials?
  36. AN ANALYSIS OF DETERMINANTS OF THE ADOPTION OF MOBILE HEALTH (MHEALTH)
  37. ANÁLISE DOS FATORES QUE CONDICIONAM A ADOÇÃO DE MOBILE HEALTH (MHEALTH)
  38. The Importance of Social Marketing in Skin Cancer Prevention: The Case of Portugal
  39. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal
  40. Cause-Related Marketing: Do Managers Understand and Use This Tool?
  41. Fashion for Visually Impaired Consumers: A Case Study Towards Inclusive Products
  42. Supporting sustainability by promoting online purchase through enhancement of online convenience
  43. Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
  44. Textiles, Identity and Innovation: In Touch
  45. Differences on how B2B and B2C companies evaluate the ROI of social media marketing programmes
  46. Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club
  47. Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
  48. Evaluation of Risks and Benefits of Physical Activity of Hypertensives and Normotensives: Fighting a Societal Burden
  49. How to increase engagement on social media using the honeycomb model
  50. Digital marketing: a quantitative approach on the scientific production
  51. Physical activity and supervised exercise among hypertensives and normotensives: status and barriers
  52. Physical Activity Patterns and Perceptions among Type 2 Diabetic and Non-diabetic Portuguese
  53. Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
  54. Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?
  55. A mixed methods UTAUT2-based approach to assess mobile health adoption
  56. Supervised Exercise Patterns among Diabetic and Non-diabetic Portuguese Adults
  57. Physical activity level as a booster of entrepreneurial intention: a social innovation approach
  58. Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market
  59. The role of consumer-cause identification and attitude in the intention to purchase cause-related products
  60. Methods for modelling reflective-formative second order constructs in PLS
  61. How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
  62. Insights on Consumer Online Purchase Decisions of Women’s Footwear
  63. The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination
  64. MEASUREMENT OF THE IMPACT OF MUSIC FESTIVALS ON DESTINATION IMAGE: THE CASE OF A WOMAD FESTIVAL
  65. Segmentation of Portuguese customers’ expectations from fitness programs
  66. Online consumer behaviour of mass-customised apparel products
  67. The value of textual haptic information in online clothing shopping
  68. Social media use for travel purposes: a cross cultural comparison between Portugal and the UK
  69. Destination image and loyalty development: the impact of tourists’ food experiences at gastronomic events
  70. Travelers’ use of social media: A clustering approach
  71. Travellers’ intention to purchase travel online: integrating trust and risk to the theory of planned behaviour
  72. Research Themes for Tourism
  73. The use of a group blog to actively support learning activities
  74. An integrative model of consumers' intentions to purchase travel online
  75. Measure of Consumer Trust
  76. Perceived Risk Scale
  77. Consumer Self-Efficacy Measure
  78. Financial Advantages Scale
  79. Students’ Perceptions of Blogging Questionnaire
  80. Communicability Scale
  81. Intentions to Purchase Travel Online Measure
  82. Complexity Scale
  83. Time Saving Scale
  84. Convenience Scale
  85. Attitude Scale
  86. Controllability Scale
  87. Enjoyment Scale
  88. Travel Social Media Involvement: A Proposed Measure
  89. Women's experiences, preferences and perceptions regarding vaginal products: Results from a cross-sectional web-based survey in Portugal
  90. Suggestions for international research using electronic surveys
  91. What do Portuguese Women Prefer Regarding Vaginal Products? Results from a Cross-Sectional Web-Based Survey
  92. “El perfil del turista de eventos culturales: Un análisis exploratorio”
  93. Online travel purchasing: A literature review
  94. Drivers of snack foods impulse buying behaviour among young consumers
  95. The Association of Equity, Accessibility, and Price With Primary Healthcare User's Satisfaction
  96. Tourist experience: contemporary perspectives
  97. Using a Satisfaction Index to Compare Students’ Satisfaction During and After Higher Education Service Consumption
  98. The role of marketing in the promotion of breastfeeding
  99. Perception Of The Importance Of Physical Activity Benefits In The Quality Of Life
  100. Evaluation Of Physical Activity And Perceptions About Exercise Of Women With Osteoporosis
  101. Preference And Motivation For Physical Activities: Assessing Bmi And Mets Differences
  102. Understanding university image: a structural equation model approach
  103. A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market
  104. Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index
  105. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal