All Stories

  1. The Smart City illusion: Why cooperation is the missing ingredient in rural development
  2. Pathways to a Successful PhD Journey: A Dual Perspective from Student and Supervisory Team
  3. Beyond incentives: rethinking internal marketing drivers of commitment in the AI-transformed banking sector
  4. Cultural Contrasts in Vegan Food Choice: A Multi-Methods Comparative Analysis of Consumption Values in Portugal and India
  5. A Company-Based View on Sustainable Packaging Orientation
  6. All bark and no bite: drivers of virtual clothes purchase in the metaverse
  7. Customers’ Intentions to Use Restaurants with Robot Waiters: An Extension of the Technology Acceptance Model
  8. Exploring Visual Engagement in UNESCO Creative Cities: An Eye-Tracking Analysis of Social Media Images
  9. Open Innovation in the Tourism Industry: A Systematic Review
  10. See, like, and book: Eye-tracking the power of visual attention in destination marketing
  11. Counterfeit Opportunities in Luxury Fashion
  12. Is masculinity ruining the male skincare market? Comprehensive insights on consumer behavior in cosmetics
  13. Azole Antifungal Consumption in Community Pharmacy Sales in Mainland Portugal: Trend Analysis from 2014 to 2023
  14. Understanding Tourist Content Preferences: An Eye-Tracking Analysis of DMO Social Media Images
  15. To Use or not to Use? Instagram Usage to Promote Destinations
  16. DE SMART CITIES A TERRITÓRIO INTELIGENTE: A COOPERAÇÃO COMO ESTRATÉGIA DE PLACE BRANDING
  17. Modelling the barriers that are preventing e-commerce to thrive - a case study from Portugal
  18. Beyond the myth: understanding women's impulsive retail footwear shopping
  19. Circular Economy and Sustainability in Luxury Fashion Consumer Behavior
  20. Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers
  21. Does it bug you eating bugs? The emotions of anthropoentomophagy
  22. Experiencing a City Through Instagram: What Do Tourists Engage with?
  23. The Values Perceived by Fashion Consumers in Luxury Brands
  24. The role of environmental concern and technology show-off on electric vehicles adoption: the case of Macau
  25. Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?
  26. Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty, and interpersonal interaction on tourists’ satisfaction and memories
  27. Consumer vulnerability and well-being across contexts: Implications for international businesses
  28. Cross-Border Innovation: Assessing Concepts, Contexts, and Content
  29. Design Methods and Strategies: Sensorial Toolkit for the Visually Impaired Consumers Evaluation
  30. Understanding the implementation of retail self-service check-out technologies using necessary condition analysis
  31. Flow experience and emotions in tourism
  32. Is it possible to feel safe in hotels during the COVID-19? Key factors in hotel guests’ risk and safety perception
  33. A Viewpoint on Inclusive Design towards Portuguese Fashion Designers and Brands
  34. Designing Textile Surfaces through Additive Manufacturing for Unsighted Individuals
  35. The hunt for treasures, bargains and individuality in pre-loved luxury
  36. The Role of Online Experience in the Relationship Between Service Convenience and Future Purchase Intentions
  37. Consumer Vulnerability During COVID-19: The Impact of Fear and Age on Consumer Behavior and Business Strategy
  38. Factors Affecting Portuguese and Spanish Hotel Guests’ Safety Perception Under COVID-19: Insights for the Development of Personalized Hotel Offers
  39. Are Social Media Users “Online” with Public Libraries?
  40. Social Media Marketing of Football Clubs: A Study with Portuguese Football Clubs—SL Benfica, FC Porto, and Sporting CP
  41. Social Media Usage Patterns and Motivations in Tourism Companies: An Outlook
  42. Craft beer – a systematic literature review and research agenda
  43. Are business students more financially literate? Evidence of differences in financial literacy amongst Portuguese college students
  44. Healthy eating as a trend: consumers’ perceptions towards products with nutrition and health claims
  45. What Factors Determine the Purchase Intention of H. alal ¯ Products by Porto-Muslim Consumers?
  46. Tourist’s rational and emotional engagement across events: a multi-event integration view
  47. A review and extension of the flow experience concept. Insights and directions for Tourism research
  48. A systematic literature review on sustainability in the wine tourism industry: insights and perspectives
  49. Environmental Concerns – Uniting Generations for a Global Cause in Turbulent Times
  50. The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience
  51. How permeable to cause-related marketing are millennials?
  52. AN ANALYSIS OF DETERMINANTS OF THE ADOPTION OF MOBILE HEALTH (MHEALTH)
  53. ANÁLISE DOS FATORES QUE CONDICIONAM A ADOÇÃO DE MOBILE HEALTH (MHEALTH)
  54. The Importance of Social Marketing in Skin Cancer Prevention: The Case of Portugal
  55. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal
  56. Cause-Related Marketing: Do Managers Understand and Use This Tool?
  57. Fashion for Visually Impaired Consumers: A Case Study Towards Inclusive Products
  58. Supporting sustainability by promoting online purchase through enhancement of online convenience
  59. Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
  60. Textiles, Identity and Innovation: In Touch
  61. Differences on how B2B and B2C companies evaluate the ROI of social media marketing programmes
  62. Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club
  63. Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
  64. Evaluation of Risks and Benefits of Physical Activity of Hypertensives and Normotensives: Fighting a Societal Burden
  65. How to increase engagement on social media using the honeycomb model
  66. Digital marketing: a quantitative approach on the scientific production
  67. Physical activity and supervised exercise among hypertensives and normotensives: status and barriers
  68. Physical Activity Patterns and Perceptions among Type 2 Diabetic and Non-diabetic Portuguese
  69. Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
  70. Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?
  71. A mixed methods UTAUT2-based approach to assess mobile health adoption
  72. Supervised Exercise Patterns among Diabetic and Non-diabetic Portuguese Adults
  73. Physical activity level as a booster of entrepreneurial intention: a social innovation approach
  74. Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market
  75. The role of consumer-cause identification and attitude in the intention to purchase cause-related products
  76. Methods for modelling reflective-formative second order constructs in PLS
  77. How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
  78. Insights on Consumer Online Purchase Decisions of Women’s Footwear
  79. The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination
  80. MEASUREMENT OF THE IMPACT OF MUSIC FESTIVALS ON DESTINATION IMAGE: THE CASE OF A WOMAD FESTIVAL
  81. Segmentation of Portuguese customers’ expectations from fitness programs
  82. Online consumer behaviour of mass-customised apparel products
  83. The value of textual haptic information in online clothing shopping
  84. Social media use for travel purposes: a cross cultural comparison between Portugal and the UK
  85. Destination image and loyalty development: the impact of tourists’ food experiences at gastronomic events
  86. Travelers’ use of social media: A clustering approach
  87. Travellers’ intention to purchase travel online: integrating trust and risk to the theory of planned behaviour
  88. Research Themes for Tourism
  89. The use of a group blog to actively support learning activities
  90. An integrative model of consumers' intentions to purchase travel online
  91. Measure of Consumer Trust
  92. Perceived Risk Scale
  93. Consumer Self-Efficacy Measure
  94. Financial Advantages Scale
  95. Students’ Perceptions of Blogging Questionnaire
  96. Communicability Scale
  97. Intentions to Purchase Travel Online Measure
  98. Complexity Scale
  99. Time Saving Scale
  100. Convenience Scale
  101. Attitude Scale
  102. Controllability Scale
  103. Enjoyment Scale
  104. Travel Social Media Involvement: A Proposed Measure
  105. Women's experiences, preferences and perceptions regarding vaginal products: Results from a cross-sectional web-based survey in Portugal
  106. Suggestions for international research using electronic surveys
  107. What do Portuguese Women Prefer Regarding Vaginal Products? Results from a Cross-Sectional Web-Based Survey
  108. “El perfil del turista de eventos culturales: Un análisis exploratorio”
  109. Online travel purchasing: A literature review
  110. Drivers of snack foods impulse buying behaviour among young consumers
  111. The Association of Equity, Accessibility, and Price With Primary Healthcare User's Satisfaction
  112. Tourist experience: contemporary perspectives
  113. Using a Satisfaction Index to Compare Students’ Satisfaction During and After Higher Education Service Consumption
  114. The role of marketing in the promotion of breastfeeding
  115. Perception Of The Importance Of Physical Activity Benefits In The Quality Of Life
  116. Evaluation Of Physical Activity And Perceptions About Exercise Of Women With Osteoporosis
  117. Preference And Motivation For Physical Activities: Assessing Bmi And Mets Differences
  118. Understanding university image: a structural equation model approach
  119. A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market
  120. Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index
  121. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal