All Stories

  1. Pathways to a Successful PhD Journey: A Dual Perspective from Student and Supervisory Team
  2. Cultural Contrasts in Vegan Food Choice: A Multi-Methods Comparative Analysis of Consumption Values in Portugal and India
  3. A Company-Based View on Sustainable Packaging Orientation
  4. All bark and no bite: drivers of virtual clothes purchase in the metaverse
  5. Customers’ Intentions to Use Restaurants with Robot Waiters: An Extension of the Technology Acceptance Model
  6. Open Innovation in the Tourism Industry: A Systematic Review
  7. See, like, and book: Eye-tracking the power of visual attention in destination marketing
  8. Counterfeit Opportunities in Luxury Fashion
  9. Is masculinity ruining the male skincare market? Comprehensive insights on consumer behavior in cosmetics
  10. Azole Antifungal Consumption in Community Pharmacy Sales in Mainland Portugal: Trend Analysis from 2014 to 2023
  11. Understanding Tourist Content Preferences: An Eye-Tracking Analysis of DMO Social Media Images
  12. To Use or not to Use? Instagram Usage to Promote Destinations
  13. DE SMART CITIES A TERRITÓRIO INTELIGENTE: A COOPERAÇÃO COMO ESTRATÉGIA DE PLACE BRANDING
  14. Beyond the myth: understanding women's impulsive retail footwear shopping
  15. Circular Economy and Sustainability in Luxury Fashion Consumer Behavior: A Review and Research Agenda
  16. Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers
  17. Does it bug you eating bugs? The emotions of anthropoentomophagy
  18. Experiencing a City Through Instagram: What Do Tourists Engage with?
  19. The Values Perceived by Fashion Consumers in Luxury Brands
  20. The role of environmental concern and technology show-off on electric vehicles adoption: the case of Macau
  21. Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?
  22. Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty, and interpersonal interaction on tourists’ satisfaction and memories
  23. Consumer vulnerability and well-being across contexts: Implications for international businesses
  24. Cross-Border Innovation: Assessing Concepts, Contexts, and Content
  25. Design Methods and Strategies: Sensorial Toolkit for the Visually Impaired Consumers Evaluation
  26. Understanding the implementation of retail self-service check-out technologies using necessary condition analysis
  27. Flow experience and emotions in tourism
  28. Is it possible to feel safe in hotels during the COVID-19? Key factors in hotel guests’ risk and safety perception
  29. A Viewpoint on Inclusive Design towards Portuguese Fashion Designers and Brands
  30. Designing Textile Surfaces through Additive Manufacturing for Unsighted Individuals
  31. The hunt for treasures, bargains and individuality in pre-loved luxury
  32. The Role of Online Experience in the Relationship Between Service Convenience and Future Purchase Intentions
  33. Consumer Vulnerability During COVID-19: The Impact of Fear and Age on Consumer Behavior and Business Strategy
  34. Factors Affecting Portuguese and Spanish Hotel Guests’ Safety Perception Under COVID-19: Insights for the Development of Personalized Hotel Offers
  35. Are Social Media Users “Online” with Public Libraries?
  36. Social Media Marketing of Football Clubs: A Study with Portuguese Football Clubs—SL Benfica, FC Porto, and Sporting CP
  37. Social Media Usage Patterns and Motivations in Tourism Companies: An Outlook
  38. Craft beer – a systematic literature review and research agenda
  39. Are business students more financially literate? Evidence of differences in financial literacy amongst Portuguese college students
  40. Healthy eating as a trend: consumers’ perceptions towards products with nutrition and health claims
  41. What Factors Determine the Purchase Intention of H. alal ¯ Products by Porto-Muslim Consumers?
  42. Tourist’s rational and emotional engagement across events: a multi-event integration view
  43. A review and extension of the flow experience concept. Insights and directions for Tourism research
  44. Environmental Concerns – Uniting Generations for a Global Cause in Turbulent Times
  45. The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience
  46. How permeable to cause-related marketing are millennials?
  47. AN ANALYSIS OF DETERMINANTS OF THE ADOPTION OF MOBILE HEALTH (MHEALTH)
  48. ANÁLISE DOS FATORES QUE CONDICIONAM A ADOÇÃO DE MOBILE HEALTH (MHEALTH)
  49. The Importance of Social Marketing in Skin Cancer Prevention: The Case of Portugal
  50. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal
  51. Cause-Related Marketing: Do Managers Understand and Use This Tool?
  52. Fashion for Visually Impaired Consumers: A Case Study Towards Inclusive Products
  53. Supporting sustainability by promoting online purchase through enhancement of online convenience
  54. Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
  55. Textiles, Identity and Innovation: In Touch
  56. Differences on how B2B and B2C companies evaluate the ROI of social media marketing programmes
  57. Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club
  58. Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
  59. Evaluation of Risks and Benefits of Physical Activity of Hypertensives and Normotensives: Fighting a Societal Burden
  60. How to increase engagement on social media using the honeycomb model
  61. Digital marketing: a quantitative approach on the scientific production
  62. Physical activity and supervised exercise among hypertensives and normotensives: status and barriers
  63. Physical Activity Patterns and Perceptions among Type 2 Diabetic and Non-diabetic Portuguese
  64. Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
  65. Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?
  66. A mixed methods UTAUT2-based approach to assess mobile health adoption
  67. Supervised Exercise Patterns among Diabetic and Non-diabetic Portuguese Adults
  68. Physical activity level as a booster of entrepreneurial intention: a social innovation approach
  69. Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market
  70. The role of consumer-cause identification and attitude in the intention to purchase cause-related products
  71. Methods for modelling reflective-formative second order constructs in PLS
  72. How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
  73. Insights on Consumer Online Purchase Decisions of Women’s Footwear
  74. The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination
  75. MEASUREMENT OF THE IMPACT OF MUSIC FESTIVALS ON DESTINATION IMAGE: THE CASE OF A WOMAD FESTIVAL
  76. Segmentation of Portuguese customers’ expectations from fitness programs
  77. Online consumer behaviour of mass-customised apparel products
  78. The value of textual haptic information in online clothing shopping
  79. Social media use for travel purposes: a cross cultural comparison between Portugal and the UK
  80. Destination image and loyalty development: the impact of tourists’ food experiences at gastronomic events
  81. Travelers’ use of social media: A clustering approach
  82. Travellers’ intention to purchase travel online: integrating trust and risk to the theory of planned behaviour
  83. Research Themes for Tourism
  84. The use of a group blog to actively support learning activities
  85. An integrative model of consumers' intentions to purchase travel online
  86. Measure of Consumer Trust
  87. Perceived Risk Scale
  88. Consumer Self-Efficacy Measure
  89. Financial Advantages Scale
  90. Students’ Perceptions of Blogging Questionnaire
  91. Communicability Scale
  92. Intentions to Purchase Travel Online Measure
  93. Complexity Scale
  94. Time Saving Scale
  95. Convenience Scale
  96. Attitude Scale
  97. Controllability Scale
  98. Enjoyment Scale
  99. Travel Social Media Involvement: A Proposed Measure
  100. Women's experiences, preferences and perceptions regarding vaginal products: Results from a cross-sectional web-based survey in Portugal
  101. Suggestions for international research using electronic surveys
  102. What do Portuguese Women Prefer Regarding Vaginal Products? Results from a Cross-Sectional Web-Based Survey
  103. “El perfil del turista de eventos culturales: Un análisis exploratorio”
  104. Online travel purchasing: A literature review
  105. Drivers of snack foods impulse buying behaviour among young consumers
  106. The Association of Equity, Accessibility, and Price With Primary Healthcare User's Satisfaction
  107. Tourist experience: contemporary perspectives
  108. Using a Satisfaction Index to Compare Students’ Satisfaction During and After Higher Education Service Consumption
  109. The role of marketing in the promotion of breastfeeding
  110. Perception Of The Importance Of Physical Activity Benefits In The Quality Of Life
  111. Evaluation Of Physical Activity And Perceptions About Exercise Of Women With Osteoporosis
  112. Preference And Motivation For Physical Activities: Assessing Bmi And Mets Differences
  113. Understanding university image: a structural equation model approach
  114. A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market
  115. Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index
  116. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal