All Stories

  1. Brand Power Relationships: A Co-Evolutionary Conceptual Framework

    Article • Journal of Relationship Marketing, September 2019, Taylor & Francis

    Dr Michela Mingione, Mr Muhammad Kashif , Dr Maria Petrescu

  2. From marketing to public value: towards a theory of public service ecosystems

    Article • Public Management Review, June 2019, Taylor & Francis

    Dr Maria Petrescu

  3. Ad scepticism and retouch-free disclaimers: Are they worth it?

    Article • Journal of Marketing Communications, January 2019, Taylor & Francis

    Dr Maria Petrescu, Dr Michela Mingione

  4. Reciprocal influences and effects of viral NWOM campaigns in social media

    Article • Journal of Marketing Communications, November 2018, Taylor & Francis

    Dr Maria Petrescu, Kathleen O'Leary

  5. Consumer initial trust toward internet-only banks in France

    Article • The International Journal of Bank Marketing, September 2017, Emerald

    Dr Maria Petrescu

  6. Shopping orientations and patronage preferences for internet auctions

    Article • International Journal of Retail & Distribution Management, May 2014, Emerald

    Dr Maria Petrescu