All Stories

  1. Brand Power Relationships: A Co-Evolutionary Conceptual Framework

    Article • Journal of Relationship Marketing, September 2019, Taylor & Francis

    Dr Michela Mingione, Mr Muhammad Kashif , Dr Maria Petrescu

  2. Ad scepticism and retouch-free disclaimers: Are they worth it?

    Article • Journal of Marketing Communications, January 2019, Taylor & Francis

    Dr Maria Petrescu, Dr Michela Mingione

  3. Review on corporate brand management models

    Article • Journal of Product & Brand Management, August 2015, Emerald

    Dr Michela Mingione