All Stories

  1. SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance
  2. Impact of Digitalization on the Speed of Internationalization
  3. The Impact of Digitalization and Resources on Gaining Competitive Advantage in International Markets: Mediating Role of Marketing, Innovation and Learning Capabilities
  4. A model for consumer trust in e-commerce
  5. A model for turnover intention: Banking industry in Malaysia
  6. Factors influencing consumers' purchase intention towards online group buying in Malaysia
  7. Perceived Consumption Values, Satisfaction and Loyalty in the Tourism: Case of Malaysia
  8. Orientations and capabilities of born global firms from emerging markets
  9. An Integrated Model of Perceived Quality in the Brand Performance of Higher Education Institution
  10. Determinants of Consumer Impulse Buying Behaviour in Context of Footwear Industry
  11. Export performance of international new ventures in emerging market
  12. Export performance of international new ventures in emerging market
  13. Conceptualising the Early and Rapid Internationalising Firms
  14. Emotional Intelligence and Learner’s Origin Among Undergraduate Students
  15. Impacts of Institutional Characteristics on International Students’ Choice of Private Higher Education Institutions in Malaysia