What is it about?
The primary purpose of this paper is to present and test a theoretical framework that describes international market orientation, business strategies and export performance among Internationa New Ventures (INVs) in an important emerging market, Malaysia
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Why is it important?
Our findings show that international market orientation is associated with the development of business strategies that enhance export performance in emerging market.
Perspectives
We have investigated the international market orientation, business strategies and export performance among Born Globals in an emerging market, Malaysia. Drawing from resource-based view, this study adds to the literature on INVs from emerging market by examining its theoretical framework with a total of 223 INVs based in Malaysia.
Professor Dr. Mohammad Falahat
Asia Pacific University of Technology and Innovation
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This page is a summary of: Export performance of international new ventures in emerging market, International Journal of Business and Globalisation, January 2017, Inderscience Publishers,
DOI: 10.1504/ijbg.2017.10005602.
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