Global vs local brands: how home country bias and price differences impact brand evaluations

  • Warat Winit, Gary Gregory, Mark Cleveland, Peeter Verlegh
  • International Marketing Review, April 2014, Emerald
  • DOI: 10.1108/imr-01-2012-0001

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/imr-01-2012-0001

The following have contributed to this page: Mark Cleveland

In partnership with:

Link to Emerald showcase

join the fight against climate change

Our simple summaries of climate research help you take action

Read now

climate-change.info