Strategies used to defend pharmaceutical brands from generics

Dean C.H. Wilkie, Lester W. Johnson, Lesley White
  • European Journal of Marketing, September 2012, Emerald
  • DOI: 10.1108/03090561211247883

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http://dx.doi.org/10.1108/03090561211247883

The following have contributed to this page: Professor Lester W Johnson