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  1. Measuring rivalries in Indian Premier League cricket

    Article • The International Journal of Sport and Society, January 2025, Common Ground Publishing

    Dr. Joe Cobbs, Dr B. David Tyler

  2. F1 Sponsorship: How Team Performance and Shared Nationality Influence Partnership Longevity

    Article • Journal of International Marketing, June 2024, SAGE Publications

    Dr. Joe Cobbs

  3. Explaining how sponsors contribute to F1 team performance.

    Article • Journal of Business and Industrial Marketing, March 2021, Emerald

    Dr. Joe Cobbs, Dr B. David Tyler

  4. Schadenfreude and Sponsorship: Why Rivalry Game Sponsors Are Perceived as Sincere

    Article • Journal of Business Research, January 2021, Elsevier

    Dr. Joe Cobbs, Dr B. David Tyler

  5. Do Sponsors Boost a League's Brand? Reverse Effects on Sport Brand Equity

    Article • Managing Sport and Leisure, December 2020, Taylor & Francis

    Dr. Joe Cobbs

  6. F1 Sponsorship Prices: Why High Brand Equity and Shared Nationality Cost More

    Article • Journal of Advertising Research, September 2020, WARC Limited

    Dr. Joe Cobbs, Dr B. David Tyler

  7. Sponsorship Announcements: Timing and Detail Matter for Consumer Attitudes

    Article • The Journal of Marketing Theory and Practice, June 2020, Taylor & Francis

    Dr. Joe Cobbs

  8. Sincerity and Rivals: When Promoting a Cause Reduces Fan Support for the League

    Article • International Journal of Sports Marketing and Sponsorship, September 2019, Emerald

    Dr B. David Tyler, Dr. Joe Cobbs

  9. Regional Reactions to Rivalry: Why Canadian Sports Fans Exhibit Less Acrimony Than U.S. Fans

    Article • Journal of International Consumer Marketing, January 2019, Taylor & Francis

    Dr B. David Tyler, Jeremy Ditter, Dr. Joe Cobbs

  10. The Roots of Rivalry

    Article • January 2019, IGI Global

    Dr. Joe Cobbs, Dr B. David Tyler

  11. Second Screen Use and Sports Fans: Distractions to Sponsor Brand Awareness

    Article • International Journal of Sports Marketing and Sponsorship, February 2018, Emerald

    Dr. Joe Cobbs

  12. What Sparks Soccer Rivalries in the US? An MLS Fan Study of Rivalry Antecedents

    Article • Soccer and Society, November 2017, Taylor & Francis

    Dr B. David Tyler, Dr. Joe Cobbs

  13. Not All Rivals Are Equal: Clarifying the Three Core Properties of Sport Rivalry

    Article • Journal of Sport Management, January 2017, Human Kinetics

    Dr B. David Tyler, Dr. Joe Cobbs

  14. F1 Team Survival: Prioritizing Sponsor Resources for Longevity and Success

    Article • Journal of Sport Management, January 2017, Human Kinetics

    Dr B. David Tyler, Dr. Joe Cobbs

  15. Athletic Apparel: Forecasting Sponsorship Costs in Intercollegiate Athletics

    Article • Marketing Intelligence & Planning, April 2016, Emerald

    Dr. Joe Cobbs

  16. Visa and the Olympics: Using Sponsorship to Achieve Sustained Competitive Advantage

    Article • Business Horizons, March 2016, Elsevier

    Dr. Joe Cobbs

  17. Does shared brand or geographical proximity between two related firms affect profit?

    Article • Managerial and Decision Economics, June 2015, Wiley

    Dr. Joe Cobbs, Dr. Nola Agha

  18. Mobile Distractions: Second Screen Use Reduces Sponsor Brand Recall

    Article • Journal of Consumer Marketing, March 2015, Emerald

    Dr Brian A Turner, Dr. Joe Cobbs

  19. What makes a rivalry?: Identifying the 11 Core Ingredients to Sport Rivalries

    Article • European Sport Management Quarterly, February 2015, Taylor & Francis

    Dr B. David Tyler, Dr. Joe Cobbs

  20. F1 Return on Investment (ROI): Modeling Sponsor Exposure and Price to Predict Marketing Return

    Article • Journal of Advertising Research, December 2014, WARC Limited

    Dr. Joe Cobbs

  21. How Market Resources Drive Demand for International F1 Racing

    Article • Journal of Global Marketing, August 2014, Taylor & Francis

    Dr. Joe Cobbs

  22. Motorsports Business Model: Sponsorship Channels in NASCAR and Formula One

    Article • Journal of Marketing Channels, July 2012, Taylor & Francis

    Dr. Joe Cobbs

  23. Warning Flags: How Global Financial Markets Punish F1 Sponsorship Announcements

    Article • Journal of Advertising Research, March 2012, WARC Limited

    Dr. Joe Cobbs

  24. Protecting Your Sponsored Brand: How Sponsor Fit and Level Impact Sports Event Value

    Article • International Journal of Advertising, January 2012, WARC Limited

    Professor Tobias Schaefers, Dr. Joe Cobbs

  25. F1 Networks: Analyzing Relationship Marketing and Social Capital in Sponsorship

    Article • Journal of Business and Industrial Marketing, October 2011, Emerald

    Dr. Joe Cobbs

  26. Legal Battles: Protecting Sponsorship Exclusivity in FIFA and NASCAR

    Article • Sport Management Review, July 2011, Taylor & Francis

    Dr. Joe Cobbs

  27. Licensing Dilemma: Rebuilding the Spalding Brand by Curtailing Overextension

    Article • Sport Management Review, July 2009, Taylor & Francis

    Dr. Joe Cobbs

  28. The practice of brand extension through licensing: The Spalding challenge

    Article • Sport Management Review, July 2009, Taylor & Francis

    Dr. Joe Cobbs