All Stories

  1. Measuring rivalries in Indian Premier League cricket

    Article • The International Journal of Sport and Society, January 2025, Common Ground Publishing

    Dr. Joe Cobbs, Dr B. David Tyler

  2. The sponsorship performance cycle: Longitudinal evidence of sponsors' contribution to Formula One team results

    Article • January 2024, Elsevier

    Dr B. David Tyler

  3. Analyzing Price Premiums In International Sponsorship Exchange: What Drives Marketing Costs In Formula One Racing?

    Article • January 2024, Elsevier

    Dr B. David Tyler

  4. What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports

    Article • January 2024, Elsevier

    Dr B. David Tyler

  5. Explaining how sponsors contribute to F1 team performance.

    Article • Journal of Business and Industrial Marketing, March 2021, Emerald

    Dr. Joe Cobbs, Dr B. David Tyler

  6. Schadenfreude and Sponsorship: Why Rivalry Game Sponsors Are Perceived as Sincere

    Article • Journal of Business Research, January 2021, Elsevier

    Dr. Joe Cobbs, Dr B. David Tyler

  7. F1 Sponsorship Prices: Why High Brand Equity and Shared Nationality Cost More

    Article • Journal of Advertising Research, September 2020, WARC Limited

    Dr. Joe Cobbs, Dr B. David Tyler

  8. The Strength of Fan Ties: Emotional Support in Sport Fan Egocentric Networks

    Article • Journal of Sport Management, July 2020, Human Kinetics

    Dr B. David Tyler

  9. Sincerity and Rivals: When Promoting a Cause Reduces Fan Support for the League

    Article • International Journal of Sports Marketing and Sponsorship, September 2019, Emerald

    Dr B. David Tyler, Dr. Joe Cobbs

  10. Regional Reactions to Rivalry: Why Canadian Sports Fans Exhibit Less Acrimony Than U.S. Fans

    Article • Journal of International Consumer Marketing, January 2019, Taylor & Francis

    Dr B. David Tyler, Jeremy Ditter, Dr. Joe Cobbs

  11. The Roots of Rivalry

    Article • January 2019, IGI Global

    Dr. Joe Cobbs, Dr B. David Tyler

  12. What Sparks Soccer Rivalries in the US? An MLS Fan Study of Rivalry Antecedents

    Article • Soccer and Society, November 2017, Taylor & Francis

    Dr B. David Tyler, Dr. Joe Cobbs

  13. Superclásicos and rivalry antecedents: exploring soccer club rivalries in Argentina, Brazil, and Mexico

    Article • Soccer and Society, November 2017, Taylor & Francis

    Dr B. David Tyler

  14. An investigation of highly identified fans who bet against their favorite teams

    Article • Sport Management Review, June 2017, Elsevier

    Dr B. David Tyler, Dr. Nola Agha

  15. Using the Time Value of Money Decision Tree to Calculate an Athlete’s Contract Offers

    Article • Case Studies in Sport Management, January 2017, Human Kinetics

    Dr B. David Tyler

  16. Not All Rivals Are Equal: Clarifying the Three Core Properties of Sport Rivalry

    Article • Journal of Sport Management, January 2017, Human Kinetics

    Dr B. David Tyler, Dr. Joe Cobbs

  17. F1 Team Survival: Prioritizing Sponsor Resources for Longevity and Success

    Article • Journal of Sport Management, January 2017, Human Kinetics

    Dr B. David Tyler, Dr. Joe Cobbs

  18. Putting Heads in Beds: A Small Sport Event Seeks the Right Analysis to Appeal to CVBs

    Article • Case Studies in Sport Management, January 2017, Human Kinetics

    Dr B. David Tyler

  19. Scoring on and off the field?: The impact of Australia's inclusion in the Asian Football Confederation

    Article • Sport Management Review, November 2016, Elsevier

    Dr B. David Tyler

  20. Competent or Not?: Exploring Adaptions to the Neo-Behaviorist Paradigm in a Sport Marketing Course

    Article • Journal of the Scholarship of Teaching and Learning, June 2016, IUScholarWorks

    Dr B. David Tyler

  21. What makes a rivalry?: Identifying the 11 Core Ingredients to Sport Rivalries

    Article • European Sport Management Quarterly, February 2015, Taylor & Francis

    Dr B. David Tyler, Dr. Joe Cobbs

  22. Bringing Baseball to the Big Screen: Building Sense of Community Outside of the Ballpark

    Article • Journal of Sport Management, May 2012, Human Kinetics

    Dr B. David Tyler

  23. The Formula One Australian Grand Prix: Exploring the triple bottom line

    Article • Sport Management Review, May 2011, Elsevier

    Dr B. David Tyler

  24. The Kia Amateur Australian Open: Lessons for sponsor activation and event management

    Article • Sport Management Review, February 2011, Elsevier

    Dr B. David Tyler

  25. Cultural Learning through a Sport Tourism Experience: The Role of the Group

    Article • Journal of Sport & Tourism, November 2009, Taylor & Francis

    Dr B. David Tyler

  26. Overcoming the Challenges to Launch a Successful Initiative of an Engineering Faculty-led Travel Course While Boosting Interdisciplinary Collaborations

    Article • American Society for Engineering Education

    Dr B. David Tyler