Managing a sponsored brand: the importance of sponsorship portfolio congruence

Mark D. Groza, Joe Cobbs, Tobias Schaefers
  • International Journal of Advertising, January 2012, WARC Limited
  • DOI: 10.2501/ija-31-1-63-84

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http://dx.doi.org/10.2501/ija-31-1-63-84

The following have contributed to this page: Professor Tobias Schaefers