All Stories

  1. Subtitles in English-only TV commercials

    Article • Dutch Journal of Applied Linguistics, December 2023, Dutch Journal of Applied Linguistics (DuJAL)

    Irene Roozen

  2. The importance of influencers in Instagram marketing.

    Article • Journal Of Vacation Marketing, November 2023, SAGE Publications

    Irene Roozen

  3. Is it worth investing in an online fashion pop-up store?

    Article • Journal of Global Fashion Marketing, May 2023, Taylor & Francis

    Irene Roozen

  4. The influence of the Covid-19 pandemic on guests’ evaluations of hotel services

    Article • Current Issues in Tourism, January 2023, Taylor & Francis

    Irene Roozen

  5. Are Retail Customers Ready for Service Robot Assistants?

    Article • International Journal of Social Robotics, November 2022, Springer Science + Business Media

    Irene Roozen

  6. What determines omnivores’ meat consumption and their willingness to reduce the amount of meat they eat?

    Article • Nutrition and Health, February 2022, SAGE Publications

    Irene Roozen

  7. Does a chatbot’s location influence consumer attitude and intentions

    Article • International Journal of Internet Marketing and Advertising, January 2022, Inderscience Publishers

    Irene Roozen

  8. Do verbal and visual nudges influence consumers’ choice for sustainable fashion?

    Article • Journal of Global Fashion Marketing, July 2021, Taylor & Francis

    Irene Roozen

  9. The Effects of Language Errors in Service Recovery Communication on Customers’ Hotel Perceptions and Booking Intentions

    Article • Journal of Quality Assurance in Hospitality & Tourism, March 2021, Taylor & Francis

    Irene Roozen

  10. The power of negative publicity on the fast fashion industry

    Article • Journal of Global Fashion Marketing, August 2020, Taylor & Francis

    Irene Roozen

  11. The effectiveness of subtitles in cross‐cultural television commercials

    Article • World Englishes, August 2019, Wiley

    Irene Roozen

  12. The Importance of the Service and Shopping Customer Experience in a Retail Environment

    Article • Journal of Relationship Marketing, June 2019, Taylor & Francis

    Irene Roozen

  13. The influence of external design elements on clothing store entry intentions for recreationally and task-oriented female clothing shoppers

    Article • The International Review of Retail Distribution and Consumer Research, March 2019, Taylor & Francis

    Irene Roozen

  14. The effects of online customer reviews and managerial responses on travelers’ decision-making processes

    Article • Journal of Hospitality Marketing & Management, June 2018, Taylor & Francis

    Irene Roozen

  15. The Impact of Negative Endorser Information and their Facial Appearance on Advertising Effectiveness for Profit and Not-for-Profit Organizations

    Article • Atlantic Journal of Communication, March 2017, Taylor & Francis

    Irene Roozen

  16. Does institutional nation branding exist in a Singaporean context?

    Article • Place Branding and Public Diplomacy, March 2017, Nature

    Irene Roozen

  17. De effecten van verondersteld en werkelijk begrip van gemakkelijke en moeilijke Engelse slagzinnen in een gestandaardiseerde Europese reclamecampagne

    Article • Tijdschrift voor Communicatiewetenschappen, March 2016, Amsterdam University Press

    Irene Roozen

  18. “De terughaalactie geld alleen voor de hierboven afgebelede pizza’s geldig.”

    Article • Tijdschrift voor Communicatiewetenschappen, September 2015, Amsterdam University Press

    Irene Roozen

  19. What is the relative advertising effectiveness of different touch points?

    Article • Communications, January 2015, De Gruyter

    Irene Roozen

  20. The differential impact of observational learning and practice-based learning on the development of oral presentation skills in higher education

    Article • Higher Education Research & Development, October 2013, Taylor & Francis

    Irene Roozen

  21. The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands

    Article • Journal of Marketing Communications, July 2013, Taylor & Francis

    Irene Roozen

  22. How effective are self- and peer assessment of oral presentation skills compared with teachers’ assessments?

    Article • Active Learning in Higher Education, June 2012, SAGE Publications

    Irene Roozen

  23. The impact of goal orientation, self-reflection and personal characteristics on the acquisition of oral presentation skills

    Article • European Journal of Psychology of Education, September 2009, Springer Science + Business Media

    Irene Roozen

  24. The impact of an innovative instructional intervention on the acquisition of oral presentation skills in higher education

    Article • Computers & Education, August 2009, Elsevier

    Irene Roozen

  25. The ethical dimensions of decision processes of employees

    Article • Journal of Business Ethics, January 2001, Springer Science + Business Media

    Irene Roozen

  26. Polish and Belgian consumers' perception of environmentally friendly behaviour

    Article • Journal Of Consumer Studies and Home Economics, March 2000, Wiley

    Irene Roozen

  27. Attributes of Environmentally Friendly Consumer Behavior

    Article • Journal of International Consumer Marketing, September 1998, Taylor & Francis

    Irene Roozen

  28. Who are really purchasing environmentally friendly detergents?

    Article • Journal Of Consumer Studies and Home Economics, September 1997, Wiley

    Irene Roozen

  29. A decision support model for the planning and assessment of export promotion activities by government export promotion institutions — the Belgian case

    Article • International Journal of Research in Marketing, July 1995, Elsevier

    Ludo Cuyvers, Irene Roozen