The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands

  • Irene Roozen
  • Journal of Marketing Communications, July 2013, Taylor & Francis
  • DOI: 10.1080/13527266.2011.619555

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http://dx.doi.org/10.1080/13527266.2011.619555

The following have contributed to this page: Irene Roozen