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  1. Factors Affecting Electric Car Adoption in Indonesia

    Article • Smart City, December 2023, Smart City Center Universitas Indonesia

    Assist. Prof. Imam Salehudin

  2. Understanding What Makes People Stick with Netflix

    Article • The South East Asian Journal of Management, October 2023, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assist. Prof. Imam Salehudin

  3. Gamification boosts user engagement, driving online sales

    Article • Journal of Marketing Innovation (JMI), September 2023, Politeknik Negeri Bandung

    Assist. Prof. Imam Salehudin

  4. Influencing Factors in Live Stream Selling on Shopee

    Article • ASEAN Marketing Journal, December 2022, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assist. Prof. Imam Salehudin

  5. Aggressive monetization is causing mobile gamers to be unwilling to spend money on in-app purchases.

    Article • Electronic Commerce Research, August 2022, Springer Science + Business Media

    Assist. Prof. Imam Salehudin

  6. Does Government Support Contribute to Cashless Payment System Long-term Adoption?

    Article • Journal of Marketing Innovation (JMI), March 2022, Politeknik Negeri Bandung

    Assist. Prof. Imam Salehudin

  7. Segmenting students by analyzing their preferences for in-class video use

    Article • Education + Training, March 2022, Emerald

    Assist. Prof. Imam Salehudin

  8. What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games?: An Abstract

    Article • January 2022, Springer Science + Business Media

    Assist. Prof. Imam Salehudin

  9. What determines Brand Switching Intention of Technological Products?

    Article • The South East Asian Journal of Management, November 2021, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assist. Prof. Imam Salehudin

  10. Why aren't most mobile gamers willing to spend money on in-app purchases?

    Article • Journal of Research in Interactive Marketing, November 2021, Emerald

    Assist. Prof. Imam Salehudin

  11. Pitching Research: Insights and Reflections from using a Web Portal in a Doctoral Course Exercise

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Assist. Prof. Imam Salehudin

  12. Turning Over Employee Turnover: A Review on Employee Alumni and Rehiring

    Article • May 2018, Center for Open Science

    Assist. Prof. Imam Salehudin

  13. Book of Pitches: UQAPS 2017 Pitching Research Competition Final

    Article • SSRN Electronic Journal, January 2018, Elsevier

    Assist. Prof. Imam Salehudin

  14. “Reverse Engineering” the Pitching Research Template:

    Article • Journal of Accounting and Management Information Systems, March 2017, Faculty of Accounting and Management Information Systems

    Assist. Prof. Imam Salehudin

  15. Work Overload and Turnover Intention of Junior Auditors in Greater Jakarta, Indonesia

    Article • The South East Asian Journal of Management, October 2015, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assist. Prof. Imam Salehudin

  16. 100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Assist. Prof. Imam Salehudin

  17. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia

    Article • ASEAN Marketing Journal, December 2014, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assist. Prof. Imam Salehudin

  18. Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

    Article • ASEAN Marketing Journal, October 2013, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assist. Prof. Imam Salehudin

  19. Halal Literacy: A Concept Exploration and Measurement Validation

    Article • ASEAN Marketing Journal, October 2013, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assist. Prof. Imam Salehudin

  20. Global Brands and Consumer Ethnocentrism of Indonesian Youth Consumers

    Article • SSRN Electronic Journal, January 2013, Elsevier

    Assist. Prof. Imam Salehudin

  21. Antecedent and Consequences of Consumer Expectations and Evaluations Toward CSR Activities: Case Study of an MNC Operating in Indonesia

    Article • SSRN Electronic Journal, January 2012, Elsevier

    Assist. Prof. Imam Salehudin

  22. Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation

    Article • SSRN Electronic Journal, January 2011, Elsevier

    Assist. Prof. Imam Salehudin

  23. Halal Literacy and Intention of Muslim Consumers to Switch from Products Without Halal Label: An Instrument Development and Validation in Indonesia

    Article • SSRN Electronic Journal, January 2010, Elsevier

    Assist. Prof. Imam Salehudin

  24. Pemasaran Halal: Konsep, Implikasi dan Temuan di Lapangan

    Article • SSRN Electronic Journal, January 2010, Elsevier

    Assist. Prof. Imam Salehudin

  25. The new freemium business model: explaining why mobile gamers spend on in-app purchases

    Article • University of Queensland Library

    Assist. Prof. Imam Salehudin