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  1. What Drives Intention and Willingness to Pay for Electric Vehicles?

    Article • Eduvest - Journal Of Universal Studies, November 2025, Green Publisher

    Assoc. Prof. Imam Salehudin

  2. How Gacha Games Keep Gen Z Players Engaged: Lessons from Genshin Impact in Indonesia

    Article • Journal of Games Game Art and Gamification, August 2025, Universitas Bina Nusantara

    Assoc. Prof. Imam Salehudin

  3. Why do people from different faiths join brand boycotts during the Israel–Palestine conflict?

    Article • Journal of Islamic Marketing, June 2025, Emerald

    Assoc. Prof. Imam Salehudin

  4. What Drives Indonesians to Adopt and Pay for Smart Home Technology?

    Article • Jurnal Indonesia Sosial Teknologi, December 2024, Publikasi Indonesia

    Assoc. Prof. Imam Salehudin

  5. How Online Lending Ads Influence Young Indonesians' Decisions to Download Loan Apps

    Article • Journal of Marketing Innovation (JMI), September 2024, Politeknik Negeri Bandung

    Assoc. Prof. Imam Salehudin

  6. How Customer Knowledge and Product Uniqueness Drive Interest in Fashion NFTs

    Article • E-Jurnal Ekonomi dan Bisnis Universitas Udayana, August 2024, Universitas Udayana

    Assoc. Prof. Imam Salehudin

  7. How Character Images Affect Gamer Satisfaction, Impulse Buying, and Word-of-Mouth for Genshin Impact

    Article • Journal of Games Game Art and Gamification, June 2024, Universitas Bina Nusantara

    Assoc. Prof. Imam Salehudin

  8. Why Watching Esports Makes You Play More and Spend More: The Role of Escapism, Friends, and Fun

    Article • Jurnal Manajemen dan Pemasaran Jasa, March 2024, Universitas Trisakti

    Assoc. Prof. Imam Salehudin

  9. How to Enhance B2B Customer Engagement: Insights from App-Based Service Subscriptions for MSMEs

    Article • Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management, March 2024, Universitas Airlangga

    Assoc. Prof. Imam Salehudin

  10. Factors Affecting Electric Car Adoption in Indonesia

    Article • Smart City, December 2023, Smart City Center Universitas Indonesia

    Assoc. Prof. Imam Salehudin

  11. Understanding What Makes People Stick with Netflix

    Article • The South East Asian Journal of Management, October 2023, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assoc. Prof. Imam Salehudin

  12. Gamification boosts user engagement, driving online sales

    Article • Journal of Marketing Innovation (JMI), September 2023, Politeknik Negeri Bandung

    Assoc. Prof. Imam Salehudin

  13. Understanding How K-Pop Fandom Affects Consumer Engagement and Purchase Intentions in Indonesia

    Article • ASEAN Marketing Journal, June 2023, Universitas Indonesia, Directorate of Research and Public Service

    Assoc. Prof. Imam Salehudin

  14. A Deeper Understanding of Student Preferences for In‐Class Video Use: A Segmentation Analyses of Needs, Group Differences and Preference Clusters

    Article • SSRN Electronic Journal, January 2023, Elsevier

    Assoc. Prof. Imam Salehudin

  15. Influencing Factors in Live Stream Selling on Shopee

    Article • ASEAN Marketing Journal, December 2022, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assoc. Prof. Imam Salehudin

  16. Aggressive monetization is causing mobile gamers to be unwilling to spend money on in-app purchases.

    Article • Electronic Commerce Research, August 2022, Springer Science + Business Media

    Assoc. Prof. Imam Salehudin

  17. Does Government Support Contribute to Cashless Payment System Long-term Adoption?

    Article • Journal of Marketing Innovation (JMI), March 2022, Politeknik Negeri Bandung

    Assoc. Prof. Imam Salehudin

  18. Segmenting students by analyzing their preferences for in-class video use

    Article • Education + Training, March 2022, Emerald

    Assoc. Prof. Imam Salehudin

  19. What Causes Users’ Unwillingness to Spend Money for In-App Purchases in Mobile Games?: An Abstract

    Article • January 2022, Springer Science + Business Media

    Assoc. Prof. Imam Salehudin

  20. Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption?

    Article • SSRN Electronic Journal, January 2022, Elsevier

    Assoc. Prof. Imam Salehudin

  21. Hey Google: Does Environmental Beliefs and Perceived Privacy Risk Influence Potential User’s Intention to Use a Smart Home System in Indonesia?

    Article • SSRN Electronic Journal, January 2022, Elsevier

    Assoc. Prof. Imam Salehudin

  22. What determines Brand Switching Intention of Technological Products?

    Article • The South East Asian Journal of Management, November 2021, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assoc. Prof. Imam Salehudin

  23. Why aren't most mobile gamers willing to spend money on in-app purchases?

    Article • Journal of Research in Interactive Marketing, November 2021, Emerald

    Assoc. Prof. Imam Salehudin

  24. The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products

    Article • SSRN Electronic Journal, January 2021, Elsevier

    Assoc. Prof. Imam Salehudin

  25. No Such Thing As A Free App

    Article • January 2020, Atlantis Press

    Assoc. Prof. Imam Salehudin

  26. Pitching Research: Insights and Reflections from using a Web Portal in a Doctoral Course Exercise

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Assoc. Prof. Imam Salehudin

  27. Turning Over Employee Turnover: A Review on Employee Alumni and Rehiring

    Article • May 2018, Center for Open Science

    Assoc. Prof. Imam Salehudin

  28. Book of Pitches: UQAPS 2017 Pitching Research Competition Final

    Article • SSRN Electronic Journal, January 2018, Elsevier

    Assoc. Prof. Imam Salehudin

  29. “Reverse Engineering” the Pitching Research Template:

    Article • Journal of Accounting and Management Information Systems, March 2017, Faculty of Accounting and Management Information Systems

    Assoc. Prof. Imam Salehudin

  30. Work Overload and Turnover Intention of Junior Auditors in Greater Jakarta, Indonesia

    Article • The South East Asian Journal of Management, October 2015, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assoc. Prof. Imam Salehudin

  31. 100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Assoc. Prof. Imam Salehudin

  32. Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Assoc. Prof. Imam Salehudin

  33. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia

    Article • ASEAN Marketing Journal, December 2014, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assoc. Prof. Imam Salehudin

  34. Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

    Article • ASEAN Marketing Journal, October 2013, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assoc. Prof. Imam Salehudin

  35. Halal Literacy: A Concept Exploration and Measurement Validation

    Article • ASEAN Marketing Journal, October 2013, Jurnal Akuntnasi Dan Keuangan Indonesia

    Assoc. Prof. Imam Salehudin

  36. Global Brands and Consumer Ethnocentrism of Indonesian Youth Consumers

    Article • SSRN Electronic Journal, January 2013, Elsevier

    Assoc. Prof. Imam Salehudin

  37. Antecedent and Consequences of Consumer Expectations and Evaluations Toward CSR Activities: Case Study of an MNC Operating in Indonesia

    Article • SSRN Electronic Journal, January 2012, Elsevier

    Assoc. Prof. Imam Salehudin

  38. Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation

    Article • SSRN Electronic Journal, January 2011, Elsevier

    Assoc. Prof. Imam Salehudin

  39. Halal Literacy and Intention of Muslim Consumers to Switch from Products Without Halal Label: An Instrument Development and Validation in Indonesia

    Article • SSRN Electronic Journal, January 2010, Elsevier

    Assoc. Prof. Imam Salehudin

  40. Pemasaran Halal: Konsep, Implikasi dan Temuan di Lapangan

    Article • SSRN Electronic Journal, January 2010, Elsevier

    Assoc. Prof. Imam Salehudin

  41. The new freemium business model: explaining why mobile gamers spend on in-app purchases

    Article • University of Queensland Library

    Assoc. Prof. Imam Salehudin