What is it about?
This study explores why many people in Indonesia are still hesitant to switch to electric vehicles, especially battery electric cars. We surveyed hundreds of respondents in major cities to understand what shapes their interest in owning an electric vehicle and how much they would be willing to pay for one. The results show that several things matter for people considering an electric vehicle: how easy they think it will be to use, their everyday habits, concerns about risk, their awareness of environmental issues, and how much support they believe the government is providing. We also found that expectations of good performance and the sense that the price is reasonable can increase what people are willing to spend. By looking at these different factors together, the study provides a clearer picture of what might help encourage wider adoption of electric vehicles in Indonesia.
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Why is it important?
Indonesia aims to expand the use of electric vehicles, but actual adoption remains far behind national targets. This study offers timely evidence on the specific factors that can motivate consumers to consider and pay for electric vehicles. Understanding these drivers can guide policymakers, manufacturers, and industry stakeholders to design better incentives, reduce perceived risks, and create strategies that align with what consumers value. These insights can support more effective efforts to speed up electric vehicle adoption across the country.
Perspectives
This work emerged from a collaboration that blends academic analysis with on-the-ground industry insight. My co-author brought a practical understanding of the country’s future of electric vehicle adoption. Her experience helped us see more clearly how consumer perceptions, charging readiness, and policy signals all interact in shaping interest in electric vehicles. The combination of academic perspective and practical experience strengthened our ability to interpret the findings, and it reflects our shared commitment to supporting Indonesia’s broader shift toward cleaner transportation.
Assoc. Prof. Imam Salehudin
Universitas Indonesia
Read the Original
This page is a summary of: What Fuels Electric Vehicle Adoption? Analyzing Determinants of Adoption Intention and Willingness to Pay, Eduvest - Journal Of Universal Studies, November 2025, Green Publisher,
DOI: 10.59188/eduvest.v5i11.51849.
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