What is it about?
This study goes beyond purchase intention to show how satisfaction, personalization, and social interaction in Genshin Impact drive different forms of player consumption, including co-production, community engagement, and word-of-mouth. This paper is a must-read for game developers, marketers, and researchers interested in free-to-play models, Gen Z gaming behavior, and the balance between monetization and player well-being.
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Photo by Afif Ramdhasuma on Unsplash
Why is it important?
Understanding these behaviors helps game companies design more sustainable and ethical engagement strategies that retain players without pushing them toward compulsive spending.
Perspectives
This paper is co-authored with my student. I am happy to supervise students who wish to explore this topic further and contribute to healthier digital ecosystems. As a supervisor and co-author, I am particularly interested in ethical and sustainable game design. Gacha games can offer joy and community, but they also carry risks of compulsive play and spending. I see this study as a step toward guiding developers and policymakers to balance innovation with responsibility.
Assoc. Prof. Imam Salehudin
Universitas Indonesia
Read the Original
This page is a summary of: Engagement and Consumption Behavior in Gacha Games, Journal of Games Game Art and Gamification, August 2025, Universitas Bina Nusantara,
DOI: 10.21512/jggag.v10i2.13115.
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