Professor Michael B Beverland

All Stories

1. 
   Articulating brand purpose through internal brand practices: a social practice perspective

   Article • Journal of Product & Brand Management, July 2026, Emerald

   Professor Michael B Beverland

2. 
   Cultural Appreciation and Appropriation in the Crafting of the New Peruvian Cuisine

   Article • Organization Studies, November 2024, SAGE Publications

   Professor Michael B Beverland

3. 
   Defining design orientation: A field-based discovery approach

   Article • Technovation, March 2024, Elsevier

   Professor Michael B Beverland

4. 
   Consumer Work and Agency in the Analog Revival

   Article • Journal of Consumer Research, January 2024, Oxford University Press (OUP)

   Professor Michael B Beverland

5. 
   Brand Management

   Article • January 2024, SAGE Publications

   Professor Michael B Beverland

6. 
   Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers

   Article • Organization Studies, November 2023, SAGE Publications

   Professor Michael B Beverland

7. 
   Co-creating educational consumer journeys: A sensemaking perspective

   Article • Journal of the Academy of Marketing Science, June 2023, Springer Science + Business Media

   Professor Michael B Beverland

8. 
   Deploying Cultural Knowledge of Nature to Construct the Nature Sports Experience

   Article • Journal of Travel Research, March 2023, SAGE Publications

   Professor Michael B Beverland

9. 
   Decolonizing Authenticity

   Article • Academy of Management Proceedings, August 2022, The Academy of Management

   Professor Michael B Beverland

10. 
    Vegans and Vaccines: A Tale of Competing Identity Goals

    Article • NIM Marketing Intelligence Review, April 2022, De Gruyter

    Professor Michael B Beverland

11. 
    The Routledge Companion to Corporate Branding

    Article • March 2022, Taylor & Francis

    Professor Michael B Beverland

12. 
    Closing Corporate Branding Gaps through Authentic Internal Brand Strategies

    Article • March 2022, Taylor & Francis

    Professor Michael B Beverland

13. 
    Take a Look at Me Now: Consecration and the Phil Collins Effect

    Article • January 2022, Emerald

    Professor Michael B Beverland

14. 
    A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses

    Article • Journal of Macromarketing, December 2021, SAGE Publications

    Professor Michael B Beverland

15. 
    The case for cases: using historical and live cases to enhance student learning

    Article • November 2021, Edward Elgar Publishing

    Professor Michael B Beverland

16. 
    How to write up case-study methodology sections

    Article • Industrial Marketing Management, July 2021, Elsevier

    Professor Michael B Beverland

17. 
    Writing a case-study methodology section

    Article • May 2021, Edward Elgar Publishing

    Professor Michael B Beverland

18. 
    Animals in our Lives: An Interactive Well-Being Perspective

    Article • Journal of Macromarketing, January 2021, SAGE Publications

    Professor Michael B Beverland

19. 
    Take A Look At Me Now: Consecration and the Phil Collins Effect

    Article • SSRN Electronic Journal, January 2021, Elsevier

    Professor Michael B Beverland

20. 
    How Brands Craft National Identity

    Article • Journal of Consumer Research, December 2020, Oxford University Press (OUP)

    Professor Michael B Beverland

21. 
    Strategically releasing control: Navigating the complexities of enabling category captains

    Article • Industrial Marketing Management, October 2020, Elsevier

    Professor Michael B Beverland

22. 
    The paradox of surprise: empirical evidence about surprising gifts received and given by close relations

    Article • European Journal of Marketing, September 2020, Emerald

    Professor Michael B Beverland

23. 
    Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic

    Article • Industrial Marketing Management, July 2020, Elsevier

    Professor Michael B Beverland

24. 
    Cultural Heritage

    Article • November 2018, Taylor & Francis

    Professor Michael B Beverland

25. 
    Why do people love vinyl over digital? It’s physical!

    Article • European Journal of Marketing, October 2018, Emerald

    Professor Michael B Beverland

26. 
    Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda

    Article • Journal of Product Innovation Management, September 2018, Wiley

    Professor Michael B Beverland, Dr. Sabeen Hussain Bhatti

27. 
    Doing Design Thinking: Conceptual Review, Synthesis and Research Agenda

    Article • Academy of Management Proceedings, August 2018, The Academy of Management

    Professor Michael B Beverland

28. 
    Peter Laplaca: A case study

    Article • Industrial Marketing Management, February 2018, Elsevier

    Professor Michael B Beverland

29. 
    Elevating Design in the Organization

    Article • Journal of Product Innovation Management, December 2017, Wiley

    Professor Michael B Beverland, Professor Michael B Beverland

30. 
    The Unintended Normalization of Gambling

    Article • Journal of Macromarketing, July 2017, SAGE Publications

    Professor Michael B Beverland, Professor Michael B Beverland

31. 
    Loyalty or liability

    Article • Marketing Theory, May 2017, SAGE Publications

    Professor Michael B Beverland, Professor Michael B Beverland

32. 
    Design, consumption and marketing: outcomes, process, philosophy and future directions

    Article • Journal of Marketing Management, February 2017, Taylor & Francis

    Professor Michael B Beverland

33. 
    Memorable Customer Experiences

    Article • April 2016, Taylor & Francis

    Professor Michael B Beverland

34. 
    The brand authenticity continuum: strategic approaches for building value

    Article • Journal of Marketing Management, February 2016, Taylor & Francis

    Professor Michael B Beverland

35. 
    Resourceful Sensemaking: Overcoming Barriers between Marketing and Design in NPD

    Article • Journal of Product Innovation Management, February 2016, Wiley

    Professor Michael B Beverland, Professor Michael B Beverland

36. 
    Being sub-culturally authentic and acceptable to the mainstream: Civilizing practices and self-authentication

    Article • Journal of Business Research, January 2016, Elsevier

    Professor Michael B Beverland

37. 
    Exploring Voids and Consumer Addiction

    Article • January 2016, Springer Science + Business Media

    Professor Michael B Beverland

38. 
    Measuring Consumer-Based Brand Authenticity

    Article • December 2015, Springer Science + Business Media

    Professor Michael B Beverland

39. 
    The viral marketing metaphor explored through Vegemite

    Article • Marketing Intelligence & Planning, August 2015, Emerald

    Professor Michael B Beverland

40. 
    Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

    Article • Journal of the Academy of Marketing Science, April 2015, Springer Science + Business Media

    Professor Michael B Beverland

41. 
    How in-store educational and entertaining events influence shopper satisfaction

    Article • Journal of Retailing and Consumer Services, March 2015, Elsevier

    Professor Harmen Oppewal, Professor Michael B Beverland

42. 
    Redesigning Manufacturing

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

43. 
    Evidence for Strategic Alliances and Relationship Marketing in New Zealand Industry

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

44. 
    Market Drivers of Strategic Alliances?

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

45. 
    The Role of Salespeople in Creating Relationships

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

46. 
    Resourceful Sensemaking: Overcoming Barriers Between Marketing and Design in NPD

    Article • Academy of Management Proceedings, January 2015, The Academy of Management

    Professor Michael B Beverland

47. 
    Branded Businesses

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

48. 
    Conclusion and Implications

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

49. 
    Ecosystems: Supporting Manufacturing Success

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

50. 
    How UK Manufacturers Create Value

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

51. 
    Innovation Pathways

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

52. 
    Introduction

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

53. 
    Manufacturing’s Business Model

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

54. 
    The Future of Manufacturing Debate

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

55. 
    Why Manufacturing Needs an Image Makeover

    Article • January 2015, Springer Science + Business Media

    Professor Michael B Beverland

56. 
    Measuring consumer-based brand authenticity

    Article • Journal of Business Research, June 2014, Elsevier

    Professor Michael B Beverland

57. 
    Sustainable Eating

    Article • Journal of Macromarketing, March 2014, SAGE Publications

    Professor Michael B Beverland

58. 
    Unleashing the animal within: Exploring consumers’ zoomorphic identity motives

    Article • Journal of Marketing Management, January 2013, Taylor & Francis

    Professor Michael B Beverland

59. 
    Keeping it Real – The Seven Secrets of Authentic Brands

    Article • January 2013, Springer Science + Business Media

    Professor Michael B Beverland

60. 
    Four Skills Graduates Need to Cut It in Design-Led Firms

    Article • Design Management Review, November 2012, Wiley

    Professor Michael B Beverland

61. 
    Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes

    Article • Industrial Marketing Management, January 2012, Elsevier

    Professor Michael B Beverland

62. 
    “Doing Privacy”: Consumers Search for Sovereignty through Privacy Management Practices

    Article • January 2012, Emerald

    Professor Michael B Beverland

63. 
    Designers and Marketers: Toward a Shared Understanding

    Article • Design Management Review, August 2011, Wiley

    Professor Michael B Beverland

64. 
    Mapping the Unarticulated Potential of Qualitative Research

    Article • Journal of Advertising Research, March 2011, WARC Limited

    Professor Michael B Beverland

65. 
    Slow Design

    Article • Design Management Review, February 2011, Wiley

    Professor Michael B Beverland

66. 
    Building corporate reputation with stakeholders

    Article • European Journal of Marketing, November 2010, Emerald

    Professor Michael B Beverland

67. 
    From strategy to tactics: Building, implementing, and managing brand equity in business markets

    Article • Industrial Marketing Management, November 2010, Elsevier

    Professor Michael B Beverland

68. 
    Right-Wing Customers-The Enemy of Innovation

    Article • Design Management Review, September 2010, Wiley

    Professor Michael B Beverland

69. 
    Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances

    Article • Psychology and Marketing, June 2010, Wiley

    Professor Michael B Beverland

70. 
    What Does It Mean to Be Design-led?

    Article • Design Management Review, June 2010, Wiley

    Professor Michael B Beverland

71. 
    The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes

    Article • Journal of Consumer Research, February 2010, Oxford University Press (OUP)

    Professor Michael B Beverland

72. 
    Barriers to network innovation in UK ethnic fresh produce supply

    Article • Entrepreneurship and Regional Development, January 2010, Taylor & Francis

    Professor Michael B Beverland

73. 
    Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort*

    Article • Journal of Product Innovation Management, January 2010, Wiley

    Professor Michael B Beverland

74. 
    What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006

    Article • Industrial Marketing Management, January 2010, Elsevier

    Professor Michael B Beverland

75. 
    The effects of in-store themed events on consumer store choice decisions

    Article • Journal of Retailing and Consumer Services, September 2009, Elsevier

    Professor Harmen Oppewal, Professor Michael B Beverland

76. 
    Exploring consumer conflict management in service encounters

    Article • Journal of the Academy of Marketing Science, July 2009, Springer Science + Business Media

    Professor Michael B Beverland

77. 
    Exploring the effects of different reward programs on in‐role and extra‐role performance of retail sales associates

    Article • Qualitative Market Research An International Journal, June 2009, Emerald

    Professor Michael B Beverland

78. 
    Building Brand Authenticity

    Article • January 2009, Springer Science + Business Media

    Professor Michael B Beverland

79. 
    Boundary conditions to business relationships in China: the case of selling wine in China

    Article • Journal of Business and Industrial Marketing, December 2008, Emerald

    Professor Michael B Beverland

80. 
    Upcoming research

    Article • Monash Business Review, July 2008, Monash University

    Professor Michael B Beverland

81. 
    Exploring the dark side of pet ownership: Status- and control-based pet consumption

    Article • Journal of Business Research, May 2008, Elsevier

    Professor Michael B Beverland

82. 
    Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims

    Article • Journal of Advertising, April 2008, Taylor & Francis

    Professor Michael B Beverland

83. 
    Marketing Metaphors and Metamorphosis

    Article • January 2008, Springer Science + Business Media

    Professor Michael B Beverland

84. 
    Relationship Marketing as a Marriage

    Article • January 2008, Springer Science + Business Media

    Professor Michael B Beverland

85. 
    Viral Marketing

    Article • January 2008, Springer Science + Business Media

    Professor Michael B Beverland

86. 
    Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships

    Article • Journal of Advertising, December 2007, Taylor & Francis

    Professor Michael B Beverland

87. 
    Understanding retail experiences - the case for ethnography

    Article • International Journal of Market Research, November 2007, SAGE Publications

    Professor Harmen Oppewal, Professor Michael B Beverland

88. 
    Industrial global brand leadership: A capabilities view

    Article • Industrial Marketing Management, November 2007, Elsevier

    Professor Michael B Beverland

89. 
    Branding the business marketing offer: exploring brand attributes in business markets

    Article • Journal of Business and Industrial Marketing, August 2007, Emerald

    Professor Michael B Beverland

90. 
    Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies

    Article • Journal of Business and Industrial Marketing, August 2007, Emerald

    Professor Michael B Beverland

91. 
    Introduction to the special issue on branding in industrial markets

    Article • Journal of Business and Industrial Marketing, August 2007, Emerald

    Professor Michael B Beverland

92. 
    Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

    Article • Food Policy, August 2007, Elsevier

    Professor Michael B Beverland

93. 
    Why pass on viral messages? Because they connect emotionally

    Article • Business Horizons, July 2007, Elsevier

    Professor Michael B Beverland

94. 
    Implementing market orientation in industrial firms: A multiple case study

    Article • Industrial Marketing Management, May 2007, Elsevier

    Professor Michael B Beverland

95. 
    An exploration of relational customers' response to service failure

    Article • Journal of Services Marketing, February 2007, Emerald

    Professor Michael B Beverland

96. 
    Cultural frames that drive sales and marketing apart: an exploratory study

    Article • Journal of Business and Industrial Marketing, October 2006, Emerald

    Dr G. Peter Dapiran, Professor Michael B Beverland

97. 
    In-store music and consumer–brand relationships: Relational transformation following experiences of (mis)fit

    Article • Journal of Business Research, September 2006, Elsevier

    Professor Michael B Beverland

98. 
    Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

    Article • Industrial Marketing Management, April 2006, Elsevier

    Professor Michael B Beverland

99. 
    The ‘real thing’: Branding authenticity in the luxury wine trade

    Article • Journal of Business Research, February 2006, Elsevier

    Professor Michael B Beverland

100. 
     MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past

     Article • Journal of Advertising, December 2005, Taylor & Francis

     Professor Michael B Beverland

101. 
     Brand management and the challenge of authenticity

     Article • Journal of Product & Brand Management, December 2005, Emerald

     Professor Michael B Beverland

102. 
     Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley

     Article • Business Horizons, September 2005, Elsevier

     Professor Michael B Beverland

103. 
     The brand-supportive firm: An exploration of organisational drivers of brand updating

     Article • Journal of Brand Management, August 2005, Springer Science + Business Media

     Professor Michael B Beverland

104. 
     Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?

     Article • Industrial Marketing Management, August 2005, Elsevier

     Professor Michael B Beverland

105. 
     Crafting Brand Authenticity: The Case of Luxury Wines*

     Article • Journal of Management Studies, July 2005, Wiley

     Professor Michael B Beverland

106. 
     Repositioning New Zealand Venison: From Commodity to Brand

     Article • Australasian Marketing Journal, June 2005, SAGE Publications

     Professor Michael B Beverland

107. 
     Creating value for channel partners: the Cervena case

     Article • Journal of Business and Industrial Marketing, May 2005, Emerald

     Professor Michael B Beverland

108. 
     Controlled infection! Spreading the brand message through viral marketing

     Article • Business Horizons, March 2005, Elsevier

     Professor Michael B Beverland

109. 
     Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives*

     Article • Journal of Product Innovation Management, February 2005, Wiley

     Professor Michael B Beverland

110. 
     The Role of Value Change Management in Relationship Dissolution: Hygiene and Motivational Factors

     Article • Journal of Marketing Management, November 2004, Taylor & Francis

     Professor Michael B Beverland

111. 
     Brand value, convictions, flexibility, and New Zealand wine

     Article • Business Horizons, September 2004, Elsevier

     Professor Michael B Beverland

112. 
     Crafting a competitive advantage: tempering entrepreneurial action with positioning‐based values

     Article • Qualitative Market Research An International Journal, September 2004, Emerald

     Professor Michael B Beverland

113. 
     Relationship Marketing

     Article • Journal of International Food & Agribusiness Marketing, September 2004, Taylor & Francis

     Professor Michael B Beverland

114. 
     Relationship Use and Market Dynamism: A Model of Relationship Evolution

     Article • Journal of Marketing Management, August 2004, Taylor & Francis

     Professor Michael B Beverland

115. 
     Whither industry leaders? Lessons from haute couture

     Article • Business Horizons, March 2004, Elsevier

     Professor Michael B Beverland

116. 
     Uncovering “theories‐in‐use”: building luxury wine brands

     Article • European Journal of Marketing, March 2004, Emerald

     Professor Michael B Beverland

117. 
     An Exploration of the Luxury Wine Trade

     Article • International Journal of Wine Marketing, March 2004, Emerald

     Professor Michael B Beverland

118. 
     In search of the right in-store music

     Article • Business Horizons, November 2003, Elsevier

     Professor Michael B Beverland

119. 
     A longitudinal study of customers' desired value change in business-to-business markets

     Article • Industrial Marketing Management, November 2003, Elsevier

     Professor Michael B Beverland

120. 
     AdultShop.com: establishing legitimacy with the “virgin” consumer

     Article • Marketing Intelligence & Planning, November 2003, Emerald

     Professor Michael B Beverland

121. 
     The Partnering Role of Salespeople in a Business-to-Business Setting

     Article • Journal of Asia-Pacific Business, January 2003, Taylor & Francis

     Professor Michael B Beverland

122. 
     Finding and Choosing a Supervisor

     Article • The Marketing Review, December 2002, Westburn Publishers

     Professor Michael B Beverland

123. 
     Using country of origin in strategy: The importance of context and strategic action

     Article • Journal of Brand Management, November 2002, Springer Science + Business Media

     Professor Michael B Beverland

124. 
     Relationship Strategies for Market Entry

     Article • Journal of East-West Business, June 2002, Taylor & Francis

     Professor Michael B Beverland

125. 
     Unlocking the Asian Wine Market: An Exploratory Case Study

     Article • International Journal of Wine Marketing, March 2002, Emerald

     Professor Michael B Beverland

126. 
     Organizational Life Cycles in Small New Zealand Wineries

     Article • Journal of Small Business Management, October 2001, Taylor & Francis

     Professor Michael B Beverland

127. 
     Creating value through brands: the ZESPRITM kiwi fruit case

     Article • British Food Journal, July 2001, Emerald

     Professor Michael B Beverland

128. 
     The uncertain search for opportunities: determinants of strategic alliances

     Article • Qualitative Market Research An International Journal, June 2001, Emerald

     Professor Michael B Beverland

129. 
     The Prime Movers: Traits of the Great Wealth Creators

     Article • Leadership & Organization Development Journal, February 2001, Emerald

     Professor Michael B Beverland

130. 
     Winery Tourism Life-cycle Development: A Proposed Model

     Article • Tourism Recreation Research, January 2001, Taylor & Francis

     Professor Michael B Beverland

131. 
     Growth Models in the New Zealand Wine Industry: Some Case Study Evidence

     Article • Journal of the Australian and New Zealand Academy of Management, January 2001, Cambridge University Press

     Professor Michael B Beverland

132. 
     Contextual Influences and the Adoption and Practice of Relationship Selling in a Business-to-business Setting: An Exploratory Study

     Article • Journal of Personal Selling and Sales Management, January 2001, Taylor & Francis

     Professor Michael B Beverland

133. 
     The Evolution of Events in the Australasian Wine Sector

     Article • Tourism Recreation Research, January 2001, Taylor & Francis

     Professor Michael B Beverland

134. 
     The Evolution of Wine Events in Australia and New Zealand: A Proposed Model

     Article • International Journal of Wine Marketing, January 2001, Emerald

     Professor Michael B Beverland

135. 
     Growth Models in the New Zealand Wine Industry: Some Case Study Evidence

     Article • Journal of Management & Organization, January 2001, Cambridge University Press

     Professor Michael B Beverland

136. 
     Uncertainty and Opportunity as Determinants of Strategic Alliances: Evidence from Four Case Studies

     Article • Australasian Marketing Journal, December 2000, SAGE Publications

     Professor Michael B Beverland

137. 
     Crunch Time for Small Wineries Without Market Focus?

     Article • International Journal of Wine Marketing, March 2000, Emerald

     Professor Michael B Beverland

138. 
     A Stage Model of Small Firm Development in New Zealand Wineries

     Article • Small Enterprise Research, January 2000, Taylor & Francis

     Professor Michael B Beverland

139. 
     The evolution of strategy in medium and large Auckland (New Zealand)‐based wineries

     Article • Journal of Wine Research, April 1998, Taylor & Francis

     Professor Michael B Beverland

140. 
     The strategic challenges facing the New Zealand wine industry

     Article • Journal of Wine Research, April 1998, Taylor & Francis

     Professor Michael B Beverland

141. 
     Branded Businesses

     Article • Springer Science + Business Media

     Professor Michael B Beverland

142. 
     Conclusion and Implications

     Article • Springer Science + Business Media

     Professor Michael B Beverland

143. 
     Ecosystems

     Article • Springer Science + Business Media

     Professor Michael B Beverland

144. 
     How UK Manufacturers Create Value

     Article • Springer Science + Business Media

     Professor Michael B Beverland

145. 
     Innovation Pathways

     Article • Springer Science + Business Media

     Professor Michael B Beverland

146. 
     Introduction

     Article • Springer Science + Business Media

     Professor Michael B Beverland

147. 
     Manufacturing's Business Model

     Article • Springer Science + Business Media

     Professor Michael B Beverland

148. 
     The Future of Manufacturing Debate

     Article • Springer Science + Business Media

     Professor Michael B Beverland

149. 
     What Makes a Good Case Study? A Positivist Review of Qualitative Case Research Published in Industrial Marketing Management, 1971–2006

     Article • SAGE Publications

     Professor Michael B Beverland

150. 
     Why Manufacturing Needs an Image Makeover

     Article • Springer Science + Business Media

     Professor Michael B Beverland