Publication not explained

This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.

If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.

Featured Image

Read the Original

This page is a summary of: Experimental analysis of consumer channel-mix use, Journal of Business Research, November 2013, Elsevier,
DOI: 10.1016/j.jbusres.2012.02.002.
You can read the full text:

Read

Contributors

The following have contributed to this page