All Stories

  1. Personal values and sales promotion preferences
  2. Advertising dislikeability in Asia
  3. Attitudinal and Behavioral Response to Coo Cues for Low Involvement Product
  4. It’s not just a brand name: The impact of language on consumer attitude and behavior
  5. Measuring the e-service quality of Pakistani banks
  6. Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently?
  7. Private healthcare quality: applying a SERVQUAL model
  8. Ethnic advertising: adolescents' attitudes towards target and non‐target advertisements
  9. Attitudes towards offensive advertising: Malaysian Muslims' views
  10. Entrepreneurial orientation of public enterprises in Malaysia
  11. Perceived corporate entrepreneurship in GLCs: evidence from Malaysia
  12. Does transformational leadership style foster commitment to change? The case of higher education in Malaysia
  13. Ethnically targeted advertising: views of those not targeted