All Stories

  1. Forgotten classics: Principles of Merchandising by Melvin T. Copeland (1924)

    Article • Journal of Historical Research in Marketing, November 2023, Emerald

    Eric Shaw

  2. Constructing a partially formalized general theory of the marketing system: insights from the history of marketing thought

    Article • Journal of Historical Research in Marketing, May 2020, Emerald

    Eric Shaw

  3. Educational lessons from the past – marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)

    Article • Journal of Historical Research in Marketing, August 2015, Emerald

    Eric Shaw

  4. Historical Analysis: Marketing

    Article • January 2015, Wiley

    Eric Shaw

  5. The quest for a general theory of the marketing system

    Article • Journal of Historical Research in Marketing, November 2014, Emerald

    Eric Shaw

  6. The Marketing Institution by Ralph F. Breyer (1934)

    Article • Journal of Historical Research in Marketing, August 2014, Emerald

    Eric Shaw

  7. Marketing strategy

    Article • Journal of Historical Research in Marketing, January 2012, Emerald

    Eric Shaw

  8. Reflections on the Dixon seminar: the development of marketing thought and theory

    Article • Journal of Historical Research in Marketing, February 2011, Emerald

    Eric Shaw

  9. Guest editorial

    Article • Journal of Historical Research in Marketing, February 2011, Emerald

    Eric Shaw

  10. A general theory of systems performance criteria

    Article • International Journal of General Systems, November 2009, Taylor & Francis

    Eric Shaw

  11. Reflections on The History of Marketing Thought

    Article • Journal of Historical Research in Marketing, July 2009, Emerald

    Eric Shaw

  12. Wroe Alderson: father of modern marketing

    Article • European Business Review, October 2007, Emerald

    Eric Shaw

  13. Global Marketing Management: At the Dawn of the New Millennium

    Article • Journal of International Marketing, March 2000, American Marketing Association (AMA)

    Eric Shaw

  14. BOOK REVIEWS

    Article • Journal of Business-to-Business Marketing, August 1999, Taylor & Francis

    Eric Shaw

  15. REPLICATION OF A CHOICE MODEL

    Article • Decision Sciences, January 1978, Wiley

    Eric Shaw

  16. A History of Marketing Thought

    Article • SAGE Publications

    Eric Shaw

  17. The Early Schools of Marketing Thought

    Article • SAGE Publications

    Eric Shaw

  18. The Modern Schools of Marketing Thought

    Article • SAGE Publications

    Eric Shaw