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  1. Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials

    Article • Complexity, November 2018, Hindawi Publishing Corporation

    Jorge Pelegrín-Borondo, Cristina Olarte-Pascual

  2. Joint use of dimensions and basic emotions

    Article • Journal Of Vacation Marketing, April 2015, SAGE Publications

    Jorge Pelegrín-Borondo