All Stories

  1. Does culture impact locals' attitude toward events in Serbia and Hungary?

    Article • Tourism Management, December 2017, Elsevier

    Mr Juan M Alcántara-Pilar

  2. Effects of cultural difference on users' online experience with a destination website.

    Article • Journal of Destination Marketing & Management, July 2017, Elsevier

    Mr Juan M Alcántara-Pilar

  3. Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

    Article • Journal of Consumer Behaviour, May 2017, Wiley

    Mr Juan M Alcántara-Pilar

  4. Modeling the Antecedents and Effects of Integrated Marketing Communication

    Article • January 2017, Springer Science + Business Media

    Mr Juan M Alcántara-Pilar

  5. Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

    Article • International Journal of Advertising, May 2016, Taylor & Francis

    Mr Juan M Alcántara-Pilar

  6. Antecedents of attitudes toward the website

    Article • Cross Cultural Management An International Journal, August 2015, Emerald

    Mr Juan M Alcántara-Pilar

  7. A cross-cultural analysis of the effect of language on perceived risk online

    Article • Computers in Human Behavior, May 2013, Elsevier

    Mr Juan M Alcántara-Pilar