Mr Juan M Alcántara-Pilar
University of Granada
Professor, Business & Management
Does culture impact locals' attitude toward events in Serbia and Hungary?
Effects of cultural difference on users' online experience with a destination website.
Journal of Destination Marketing & Management
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceiv...
Journal of Consumer Behaviour
Modeling the Antecedents and Effects of Integrated Marketing Communication
Do adhocracy and market cultures facilitate firm-wide integrated marketing communicatio...
International Journal of Advertising
Antecedents of attitudes toward the website
Cross Cultural Management An International Journal
A cross-cultural analysis of the effect of language on perceived risk online
Computers in Human Behavior