Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

Lucia Porcu, Salvador del Barrio-García, Juan Miguel Alcántara-Pilar, Esmeralda Crespo-Almendros
  • International Journal of Advertising, May 2016, Taylor & Francis
  • DOI: 10.1080/02650487.2016.1185207

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

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http://dx.doi.org/10.1080/02650487.2016.1185207

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