Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

Juan Miguel Alcántara-Pilar, Salvador Del Barrio-García, Lucia Porcu, Esmeralda Crespo-Almendros
  • Journal of Consumer Behaviour, January 2017, Wiley
  • DOI: 10.1002/cb.1656

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http://dx.doi.org/10.1002/cb.1656

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