Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach

Juan Miguel Alcántara-Pilar, Tanja Armenski, Francisco Javier Blanco-Encomienda, Salvador Del Barrio-García
  • Journal of Destination Marketing & Management, July 2017, Elsevier
  • DOI: 10.1016/j.jdmm.2017.06.002

Effects of cultural difference on users' online experience with a destination website.

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http://dx.doi.org/10.1016/j.jdmm.2017.06.002

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