The Impact of Hypermarket Corporate Brand Extensions on Brand Personality: A Conceptual Analysis of Malaysian Market

Hasliza Hassan, Muhammad Sabbir Rahman
  • International Journal of Business and Management, June 2012, Canadian Center of Science and Education
  • DOI: 10.5539/ijbm.v7n12p138

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http://dx.doi.org/10.5539/ijbm.v7n12p138

The following have contributed to this page: Hasliza Hassan and Dr Muhammad Sabbir Rahman