What is it about?

The concepts of Performance Economy, Blue Economy, and Regenerative Design have all contributed to the ideas of what a ‘green economy’ should look like. The core contribution of these frameworks is their attempt to create more value, more jobs and considerably less resource consumption.

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Why is it important?

One of the most promising directions in sustainable production is Cradle to Cradle (alternatively C2C, or Cradle 2 Cradle). In its key metaphor of ‘cradle’ (the birth of raw material or product) the concept encompasses the idea of regeneration or rebirth. In Cradle to Cradle: Remaking the Way We Make Things, McDonough and Braungart (2002) seek to create industrial systems that are essentially positive, dubbed the ‘next industrial revolution’.


McDonough and Braungart (2002:18) summarize the negative consequences of industrialization as a system of production that puts billions of pounds of toxic material into the air, water, and soil. It produces materials so dangerous they will require constant vigilance by future generations and result in gigantic amounts of waste. The existing system creates prosperity by digging up or cutting down natural resources and then burying or burning them and erodes the diversity of species and cultural practices.

Dr Helen Kopnina
Northumbria University

Read the Original

This page is a summary of: Cradle to Cradle (C2C), April 2018, Taylor & Francis, DOI: 10.4324/9781315110172-11.
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