What is it about?

The ideas that resulted in this book started in the 1970s, when Fuat Firat and Nikhilesh Dholakia were doctoral students at Kellogg School, Northwestern University. Their collaboration is still going strong, in the second decade of the 20th century. This book examines consumption phenomena from political economic as well as cultural (transmodern) perspectives. The book is available in Paperback and Amazon Kindle editions.

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Why is it important?

Fields as diverse as consumer studies, design, environmentalism, and information systems have found this work useful. One good way to gauge the impact of this and related works is the interview-based article that Alan Bradshaw and Nikhilesh Dholakia have written, in 'Consumption, Markets & Culture', on the evolving scholarship and influence of Fuat Firat on those studying consumption and marketing from innovative and often critical perspectives.


From 2015 on, Fuat Firat and Nikhilesh Dholakia, along with select few global research collaborators, are revisiting and renewing the ideas in this book. In particular, we are exploring the the post-consumer idea of the "construer". Keep watching this and cognate spaces for updates.

Dr Nikhilesh Dholakia
University of Rhode Island

Read the Original

This page is a summary of: Consuming People, December 2003, Taylor & Francis, DOI: 10.4324/9780203449813.
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