What is it about?
The horizontal combination of frontend face-to-face & digital processes with backend face-to-face & digital system platform processes reach for collaboration with external network actors to create value. Digital and face-to-face processes are perceived as interwoven for value creation.
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Why is it important?
The findings go beyond hitherto literature- and practice understanding of digital transformation as a top-down process emphasizing the coordination role of senior management in the SME. A new frontier for horizontal leadership to organize digital transformation is hereby empirically revealed.
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This page is a summary of: Small- and Medium-Sized Enterprises Strategizing Digital Transformation: Backend & Frontend Integration for Horizontal Value Creation, February 2023, IOS Press, DOI: 10.3233/faia230007.
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Digitalization and Management Innovation
Small- and Medium-Sized Enterprises Strategizing Digital Transformation: Backend & Frontend Integration for Horizontal Value Creation
Digitalization and managing Innovation
Digitalization and Management Innovation A.J. Tallón-Ballesteros and P. Santana-Morales (Eds.) © 2023 The authors and IOS Press. This article is published online with Open Access by IOS Press and distributed under the terms of the Creative Commons Attribution Non-Commercial License 4.0 (CC BY-NC 4.0). doi:10.3233/FAIA230007
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