What is it about?
Digital forms of communication are increasingly important today. Netnography is a field of research and a way to conduct studies of digital interactions using a specific set of methods. This paper describes the design of an open online course that seeks to position netnography as a viable way to conduct studies within the digital humanities, and as a set of methods that combines both quantitative and qualitative approaches. An up-to-date theoretical overview of netnography is provided as well as practical examples from the interactive online course.
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Why is it important?
Netnography is found to contribute to the digital humanities, overall characterized by method-driven and quantitative approaches, with reflexivity and a potential for critical research and pedagogy. The two analytical concepts community-based netnography and consociality-based netnography allow for a nuanced methodological understanding of how and when qualitative and quantitative approaches should be employed, and how they may complement each other.
Perspectives
Writing this article provided a welcome opportunity for me to reflect on theoretical and pedagogical choices we made while designing the open online course on netnography. I hope that this article reaches audiences that are interested in how we can study and understand digital interactions in new ways, combining different forms of methods.
Dr Fredrik Hanell
Linnaeus University
Read the Original
This page is a summary of: An open educational resource for doing netnography in the digital arts and humanities, Education for Information, June 2023, IOS Press,
DOI: 10.3233/efi-230024.
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