Budget Planning for Coupled Campaigns in Sponsored Search Auctions

Yanwu Yang, Rui Qin, Bernard J. Jansen, Jie Zhang, Daniel Zeng
  • International Journal of Electronic Commerce, March 2014, Taylor & Francis
  • DOI: 10.2753/jec1086-4415180302

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http://dx.doi.org/10.2753/jec1086-4415180302

The following have contributed to this page: Dr Bernard (Jim) J. Jansen