The Brand Effect of Key Phrases and Advertisements in Sponsored Search

Bernard J. Jansen, Kate Sobel, Mimi Zhang
  • International Journal of Electronic Commerce, October 2011, Taylor & Francis
  • DOI: 10.2753/jec1086-4415160103

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http://dx.doi.org/10.2753/jec1086-4415160103

The following have contributed to this page: Dr Bernard (Jim) J. Jansen