Importance-performance analysis: common misuse of a popular technique

Josip Mikulic, Darko Prebežac, Marina Dabic
  • International Journal of Market Research, January 2016, WARC Limited
  • DOI: 10.2501/ijmr-2016-051

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http://dx.doi.org/10.2501/ijmr-2016-051

The following have contributed to this page: Professor Marina Dabic and Professor Josip Mikulic