Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies

Peter Magnusson, Stanford A Westjohn, David J Boggs
  • Journal of International Marketing, June 2009, American Marketing Association (AMA)
  • DOI: 10.1509/jimk.17.2.23

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http://dx.doi.org/10.1509/jimk.17.2.23

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