All Stories

  1. A Process-Based Explanation of the Psychic Distance Paradox: Evidence from Global Virtual Teams

    Article • Management International Review, May 2014, Springer Science + Business Media

    Peter Magnusson

  2. The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

    Article • Journal of International Marketing, March 2014, American Marketing Association (AMA)

    Peter Magnusson

  3. The influence of national cultural values on the use of rewards alignment to improve sales collaboration

    Article • International Marketing Review, February 2014, Emerald

    Peter Magnusson

  4. The Role of Cultural Intelligence in Marketing Adaptation and Export Performance

    Article • Journal of International Marketing, December 2013, American Marketing Association (AMA)

    Peter Magnusson

  5. “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters

    Article • International Marketing Review, September 2011, Emerald

    Peter Magnusson

  6. Further clarification on how perceived brand origin affects brand attitude

    Article • International Marketing Review, September 2011, Emerald

    Peter Magnusson

  7. Stages of Market Development

    Article • September 2010, Wiley

    Peter Magnusson, Peter Magnusson

  8. Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies

    Article • Journal of International Marketing, June 2009, American Marketing Association (AMA)

    Peter Magnusson

  9. A Contingency Perspective on Psychic Distance in International Channel Relationships

    Article • Journal of Marketing Channels, January 2009, Taylor & Francis

    Peter Magnusson

  10. Meta-analysis of cultural differences: Another slice at the apple

    Article • International Business Review, October 2008, Elsevier

    Peter Magnusson

  11. Breaking through the cultural clutter

    Article • International Marketing Review, April 2008, Emerald

    Peter Magnusson

  12. International experience and CEO selection: An empirical study

    Article • Journal of International Management, March 2006, Elsevier

    Peter Magnusson, Peter Magnusson

  13. Is There a Country-of-Origin Theory?

    Article • Edward Elgar Publishing

    Peter Magnusson, Peter Magnusson

  14. Theory of the Global Consumer

    Article • Edward Elgar Publishing

    Peter Magnusson, Peter Magnusson