ASMR - much more than just sensory tingles

What is it about?

We wanted to hear the stories of people who consume ASMR materials. Who are they? Why do they consume it? What do they get from their consumption? What improves their ASMR experience? What part does ASMR play in their lives and their wellbeing? We listened to people's stories during online interviews. From the transcripts that we gathered, we were able to extract common themes across ASMR consumers.

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Why is it important?

ASMR is gaining increasing amounts of attention -socially, academically, commercially. It is important to have good quality research evidence to illustrate what is ASMR from the perspective of the consumer.