German and American Consumer Orientations to Information Technologies:

  • Implications for Marketing and Public Policy
  • Norbert Mundorf, Ruby Roy Dholakia, Nikhilesh Dholakia, Stuart Westin
  • Journal of International Consumer Marketing, July 1996, Taylor & Francis
  • DOI: 10.1300/j046v08n03_07

Work on Tech-Markets-Consumers Extended from USA to German consumers

Why is it important?

Working with Norbert Mundorf, with his deep and wide academic connections in Germany, the University of Rhode Island (URI) based research program on tech-markets-consumers led by Ruby Roy Dholakia and Nikhilesh Dholakia, has been able to produce important books and articles on both sides of the Atlantic. A very significant research collaborator on the German side has been the group led by Wolfgang Fritz of the Technical University of Braunschweig.

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The following have contributed to this page: Dr Nikhilesh Dholakia