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Why is it important?
Working with Norbert Mundorf, with his deep and wide academic connections in Germany, the University of Rhode Island (URI) based research program on tech-markets-consumers led by Ruby Roy Dholakia and Nikhilesh Dholakia, has been able to produce important books and articles on both sides of the Atlantic. A very significant research collaborator on the German side has been the group led by Wolfgang Fritz of the Technical University of Braunschweig.
Read the Original
This page is a summary of: German and American Consumer Orientations to Information Technologies:, Journal of International Consumer Marketing, July 1996, Taylor & Francis,
DOI: 10.1300/j046v08n03_07.
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Resources
Norbert Mudorf: Significant link between USA and Germany for work on tech-markets-consumers
The efforts of Norbert Mundorf, to extend and connect the University of Rhode Island (URI) based research program on tech-markets-consumers led by Ruby Roy Dholakia, to Germany has paid very significant dividends in terms of books and articles, on both sides of the Atlantic.
The Future of the Internet: Udo Wagner does a retrospective on Wolfgang Fritz
The work on tech-consumers-markets at the University of Rhode Island (URI), led by Ruby Roy Dholakia and supported by Nikhilesh Dholakia, Norbert Mundorf and others, found an echo in similar work being done by the group led by Wolfgang Fritz in Germany. This book captures the history of such work on both sides of the Atlantic.
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