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Why is it important?

Working with Norbert Mundorf, with his deep and wide academic connections in Germany, the University of Rhode Island (URI) based research program on tech-markets-consumers led by Ruby Roy Dholakia and Nikhilesh Dholakia, has been able to produce important books and articles on both sides of the Atlantic. A very significant research collaborator on the German side has been the group led by Wolfgang Fritz of the Technical University of Braunschweig.

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This page is a summary of: German and American Consumer Orientations to Information Technologies:, Journal of International Consumer Marketing, July 1996, Taylor & Francis, DOI: 10.1300/j046v08n03_07.
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