The Dynamics of Buyers' Perceived Costs During the Relationship Development Process

Vincentia “Cindy” Claycomb, Gary L. Frankwick
  • Journal of Business-to-Business Marketing, July 1997, Taylor & Francis
  • DOI: 10.1300/j033v04n01_01

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http://dx.doi.org/10.1300/j033v04n01_01

The following have contributed to this page: Cindy Claycomb