What is it about?
Effective supply chain risk management significantly enhances the performance of the consumer products industry’s supply chain. Continuous monitoring and adaptive measures are necessary to handle emerging risks in the dynamic market landscape.
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Why is it important?
The analysis revealed a strong correlation between supply chain risks and performance. Entrepreneurs in the consumer products industry should collaborate closely with governmental organizations to address the unique challenges posed by regulatory landscapes, cross-border logistics, and geopolitical risks within the ASEAN region. Adapting to cultural nuances and market variations, along with optimizing logistics and infrastructure, are crucial for successful supply chain risk management.
Perspectives
The study underscores the significant impact of supply chain risks on the performance of consumer product entrepreneurs. It highlights the crucial role of supply chain risk management, particularly risk assessment and mitigation measures, in mitigating these risks and enhancing performance. Moreover, the study identifies risk monitoring and risk mitigation as mediating factors in the relationship between supply chain risks and supply chain performance.
Professor. Dr. Sanmugam Annamalah
SEGi University Kota Damansara
Read the Original
This page is a summary of: Resilience in the Face of Uncertainty: Navigating Supply Chain Challenges Through Proactive Risk Surveillance and Mitigation Strategies among SMEs in ASEAN countries, F1000Research, September 2024, Faculty of 1000, Ltd.,
DOI: 10.12688/f1000research.153654.1.
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