What is it about?
M-commerce with a distinct advantage over e-commerce has been gaining popularity in travel and tourism management. M-tourism is an extension of m-commerce into tourism, travel, and allied sectors. M-tourism applications are widely construed both from demand and supply dimensions.
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Why is it important?
The study shows that there are 7 identified dimensions, that is, performance expectation factor, perceived effort factor, socially influencing factors, facilitation factor, technology-specific factor, personal centric factor, and country-specific factor with 35 deterring variables prevailing in the context of m-tourism in India.
Perspectives
The present the study tries to identify various factors deterring the adoption of m-tourism in the demand paradigm. An exploratory sequential method consisting of in-depth interview and factor analysis was adopted for the study.
A Vinodan, Ph.D
Central University of Tamil Nadu
Read the Original
This page is a summary of: Factors Deterring the Adoption of M-Tourism in India, March 2019, Taylor & Francis,
DOI: 10.1201/9780429487736-9.
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