What is it about?
We suggest 7 principles that should guide the design and conduct of management education programmes for experienced working people. Aimed at educators and management developers, the article includes many examples fo both good and bad practice with clearly reasoned advice.
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Why is it important?
Management education in business schools if often overly abstract or sanitised; while job-based development can lack intellectual rigour and critique. Thoughtful, curious experienced managers often feel short-changed by both. In this paper we show how top-quality education can remain rooted in the experience of managing and being managed, yet maintain the high-test standards of conceptual rigour and insight.
Perspectives
Taken from the article: Theories are like maps of the world; cases are like travellers’ tales. Both are best appreciated—as are their limitations—by people who already know the territory. Thus learning becomes most powerful when it connects these to the experiences of the learners, when managers can assess the theories in their own contexts and apply the messages of cases to their own experiences. Better still, they use these experiences as living cases in the classroom.
Prof Jonathan R Gosling
Exeter University
Read the Original
This page is a summary of: Management Education as if Both Matter, Management Learning, December 2006, SAGE Publications,
DOI: 10.1177/1350507606070214.
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