What is it about?
This paper aims to develop a validated scale that can help in measuring the gamified e-service quality (GE-SQ) in the e-retailing industry. the present paper aims to expand the literature of gamification in the e-retailing industry, by developing and validating a new scale that can help in understanding GE-SQ in this industry.
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Why is it important?
This research identified GE-SQ as a valid and reliable scale with six dimensions for measuring e-service quality in e-retailing. This finding has made significant academic contributions to the service quality and the retailing literature.
Read the Original
This page is a summary of: Developing a scale for gamified e-service quality in the e-retailing industry, International Journal of Retail & Distribution Management, January 2023, Emerald, DOI: 10.1108/ijrdm-06-2022-0181.
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