What is it about?
The agriculture sector in Pakistan faces enormous challenges of lack of farm knowledge adoption due to the farmers’ lack of access to the latest information. Recently various mobile phone-based farm advisory services (FAS) have been introduced as an alternative to the conventional extension methods. Despite many ICT initiatives, the performance of these projects remains unsatisfactory. The current study was designed to identify these FAS, farmers’ extent of use, and factors associated with their adoption
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Why is it important?
The findings conclude that education and digital literacy are essential for the use of mobile-based alternatives and emphasize the need for training and educating the farmers.
Read the Original
This page is a summary of: Farmers’ use of mobile phone-based farm advisory services in Punjab, Pakistan, Information Development, August 2019, SAGE Publications, DOI: 10.1177/0266666919864126.
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