What is it about?
This is a qualitative field study of a creative design business, where aesthetics and economy are balanced and brought into a generative conversation. The study shows how this means cutting-edge creativity and talent is nurtured and how it is possible to understand using organisational forms hitherto present in performing arts.
Photo by Tim Mossholder on Unsplash
Why is it important?
It tackles the long-standing idea that there is an inevitable conflict between aesthetics and economy. The study shows this is not necessarily, which has implications for running creative businesses.
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This page is a summary of: How Aesthetics and Economy Become Conversant in Creative Firms, Organization Studies, October 2017, SAGE Publications, DOI: 10.1177/0170840617736940.
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