What is it about?

This is a qualitative field study of a creative design business, where aesthetics and economy are balanced and brought into a generative conversation. The study shows how this means cutting-edge creativity and talent is nurtured and how it is possible to understand using organisational forms hitherto present in performing arts.

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Why is it important?

It tackles the long-standing idea that there is an inevitable conflict between aesthetics and economy. The study shows this is not necessarily, which has implications for running creative businesses.


The study brings together research on entrepreneurship, art, and creative business in a rather unique way. It brings attention to design businesses as a central example of constantly balancing aesthetics and economy. It includes implications for leadership (including handling creatives and talent).

Daniel Hjorth
Copenhagen Business School

Read the Original

This page is a summary of: How Aesthetics and Economy Become Conversant in Creative Firms, Organization Studies, October 2017, SAGE Publications, DOI: 10.1177/0170840617736940.
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