What is it about?

This article aims to assist researchers in navigating the path to theory creation by investigating how they might build theory through literature reviews. In particular, we propose and elaborate upon the Theory Generation from Literature Review (TGLR) process, capturing different methods and techniques to be applied depending on the level of development and saturation characterizing the focal area of inquiry.

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Why is it important?

This is a new approach in how to use reviews of literature.

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This page is a summary of: Theory generation from literature reviews: A methodological guidance, International Journal of Consumer Studies, September 2022, Wiley, DOI: 10.1111/ijcs.12861.
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