What is it about?
It is about how to get the best results when using scenario analysis for strategic planning.
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Why is it important?
Taking the wrong steps when pursuing a scenario analysis can lead to frustration in using the tool. The good results from using a scenario-based approach are then lost and participants can wrongly believe the process does not work.
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Read the Original
This page is a summary of: Four blind alleys of scenario analysis, Strategy & Leadership, November 2014, Emerald,
DOI: 10.1108/sl-09-2014-0068.
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