What is it about?

This paper investigates the relationship between corporate image, employer image, social identity consciousness, and organizational attractiveness in the same model. Moreover, it is considering both signal and social identity theory in the attraction process.

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Why is it important?

This paper uses social identity consciousness as a moderator to understand the relationship between corporate image, employer image, and organizational attractiveness. it is also considered both signal and social identity theory in attraction. Our findings show that both employer image and corporate image have a significant positive effect on organizational attractiveness. In addition, it has shown that social identity consciousness plays a partial role as a moderator in the model.

Perspectives

The results of this article are exciting. Our work has shown that only one dimension of SI consciousness works as a moderator in the model is "value expression" not "social adjustment." This result highlighted the importance of understanding generation "Z" attitudes in the workplace and reflects many insights about their decision-making process. I hope that our discussion will stimulate you to research the subject more.

Dr Rasha Hammad
Cairo University

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This page is a summary of: Employer image, corporate image and organizational attractiveness: the moderating role of social identity consciousness, Personnel Review, April 2020, Emerald, DOI: 10.1108/pr-02-2019-0058.
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