Islamic symbols in food packaging and purchase intention of Muslim consumers

What is it about?

Purchase intention of consumers depends on their perception of the extent to which his expectations will be met through the product. This issue, in the context of the products that are immediately purchased by the consumer, depends on the extent of relationship in the point of sale. Packaging is one of the most significant factors influencing purchase decision at the point of sale. In this research, the purpose is evaluating the impact of using Islamic symbols in food packaging on the purchase intention of Muslim consumers.

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