All Stories

  1. Perceived service failure and anti-customer citizenship behaviour in a religious context
  2. Context-based effect of shared leadership and perceived organizational support on counterproductive work behavior
  3. Impact of green reputation on green evangelism: the role of green fidelity, respect and credibility
  4. Enhancing customer lifetime value through AI chatbot marketing: the mediating role of chatbot performance quality and perceived personalised customer value
  5. Toward a typology of business groups: A qualitative content analysis
  6. Rural women entrepreneurship: when femininity compensates for institutional hurdles
  7. Knowledge sharing leads to engagement during Covid-19 for online gamers
  8. The Path toward Users' Active Participation in social media: a moderation study
  9. How to flourish under constraints: imitation or innovation? The mediation role of innovation and absorptive capacity on firm performance
  10. The impact of transformational leadership on CWBs: the moderating effect of management level in a developing country
  11. How to Digitize the Human Resource Management in the Era of Industry 4.0?
  12. The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers’ internal and behavioral responses: evidence from Guilan Province in Iran
  13. The impact of transformational leadership on CWBs: the moderating effect of management level in a developing country
  14. Seeing the forest through trees: advertising appeals, product involvement, and construal level
  15. Effects of innovation on corporate performance of manufacturing companies: which roles associated to social responsibility?
  16. Ranking of Supplier Selection Indicators for Outsourcing Services under Uncertainty
  17. Horses for courses: B2B salesperson performance: the role of their characteristics and promotion efforts
  18. Horses for courses: B2B salesperson performance: the role of their characteristics and promotion efforts
  19. The Role of Organizational Capabilities in Reducing Technological Risks and Improving the Market Performance of Knowledge Companies by Mediating role of Technology Intelligence
  20. Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang
  21. Performance of the Firms in a Free-Trade Zone: The Role of Institutional Factors and Resources
  22. Islamic symbols in food packaging and purchase intention of Muslim consumers
  23. Sharing leadership responsibilities leads to higher team members OCB and performance.
  24. Recent Efficient Iterative Algorithms on Cognitive Radio Cooperative Spectrum Sensing to Improve Reliability and Performance
  25. Relationship marketing and word-of-mouth communications
  26. The Effect of strategic leadership and empowerment on job satisfaction of the employees of Guilan University
  27. The effect of brand heritage on word of mouth among consumers
  28. Place quality and intention to revisit
  29. Financial forecasting using ANFIS networks with Quantum-behaved Particle Swarm Optimization
  30. Examining the Effect of Electronic Services Quality on Loyalty of Iran Cell Corporation Customers
  31. Servant leadership and organizational identity: The mediating role of job involvement
  32. Purchase intention of products with Islamic labels under time pressure
  33. Fuzzy and research paradigms relationship: a mutual contribution