What is it about?
We explore what designing service robots to be human-like involves and if/how it could affect consumers' acceptance of and interactions with robots in tourism and hospitality contexts.
Photo by Alex Knight on Unsplash
Why is it important?
Tourism and hospitality establishments increasingly take advantage of robots to automate service processes. We need to understand how robot design decisions will influence the way these robotic services are consumed and managed.
Read the Original
This page is a summary of: Marketing robot services in hospitality and tourism: the role of anthropomorphism, Journal of Travel & Tourism Marketing, February 2019, Taylor & Francis,
You can read the full text:
The following have contributed to this page