What is it about?
The article investigates the behaviour of investor towards mutual funds under the Theory of Planned Behaviour. Based on primary survey of investors, it founds that level of awareness and perception about mutual funds affect the investor's decision to invest in mutual funds.
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Why is it important?
The article investigates the reasons of lower flows in equity mutual funds compared to other investment alternatives based on analysis of investor behaviour.
Perspectives
Despite the existence of mutual funds since 1960's, there is lower preference for them among the Indian investors compared to other investment alternatives. The study is important as it provides that non-investment behaviour for mutual funds has been due to poor awareness about the product. Further this poor awareness has been related to certain sections of the society.
Dr Inderjit Kaur
Ansal University
Read the Original
This page is a summary of: Determinants of investment behaviour of investors towards mutual funds, Journal of Indian Business Research, March 2016, Emerald,
DOI: 10.1108/jibr-04-2015-0051.
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